Logitech’s official distributor, S-Rise (CEO: Sa Seung-mok), announced that it will be running a special promotion for ‘Today’s House’ from October 4 to 10. Logitech Blue Microphones (hereinfollowing referred to as Blue) popular products participate in this promotion, and discounts of up to 50% are applied.
■ Short-form content that captivated digital natives
Short-form content is gaining popularity among Generation Z. Generation Z, called digital natives, easily access digital content at the time of birth and respond sensitively to digital trends. The tendency of a fun-sumer to quickly consume trends and to prioritize fun as well as consumption is in line with the characteristics of short-form content.
Short form content, reflecting the psychology of users who want to quickly consume various contents in a short time, induces anyone to easily become a content creator. In fact, it is said that more than 60% of TikTok’s direct content creators are users.
In the midst of a flood of digital content, many people are dreaming of becoming popular short-formers and short-form creators thanks to the craze for short-form content and short-form content that can provide more intense fun in a short time. We introduce three essential short-form content items that will help content creation for ‘novice short-formers’ in the emerging short-form market.
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■ Excellent picture quality Vertical shooting mode supported, Logitech Stream CAM (STREAM CAM)
Clear image quality is important in order to appeal to viewers with short-form content that is less than a minute in length. Logitech’s STREAM CAM, which accurately tracks the subject by shooting a vertical video with a 9:16 aspect ratio suitable for Instagram release and TikTok upload along with high image quality, can be a good option.
Logitech’s STREAM CAM, which supports FHD 60fps resolution for seamless, natural and clear recording and streaming, is a full HD glass lens that provides a viewing angle of up to 78°, allowing you to use a wide shooting range. Smart auto framing mode adjusts the subject to be in the center of the screen even with frequent movements, so there is no need to worry regarding going out of the screen.
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It is compatible with short form content production as well as various video conferencing applications, and a premium dual microphone is mounted on the front to record voice without a separate microphone. Logitech Capture and built-in AI support facial recognition smart autofocus and exposure adjustment functions that react to changes in the surrounding environment and accurately focus. In addition, various webcam control functions are supported, such as electronic image stabilization, linkage of multiple cameras, real-time text overlay, and scene transition effects. Logitech Stream CAM can be selected from two colors, black and white, and it supports stability and fast video transmission speed at the same time by connecting it with a USB-C type 3.1 cable.
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■ Don’t miss out on sound for high-quality video – Logitech Blue Yeti X (BLUE YETI X)
To the extent that there is a saying that the success or failure of video content is the presence or absence of sound equipment, content sound equipment can be an important factor in determining the concept and quality of content.
Logitech BLUE YETI X is a USB microphone designed for streamers and professional content creators, making it easy to create high-quality content on a variety of platforms. It supports 4 pickup patterns and supports studio-grade sound customization options as well as the use of presets with dedicated software G HUB and Blue VO!CE.
The intuitive design is also a great advantage for novice creators who take on new challenges. It maintains the retro sensibility and design identity of the existing blue microphone Yeti as much as possible, and has a matte surface that is resistant to fingerprints and oil in dark gray color. It is characterized by a design that does not change likes or dislikes with a stylish design that is stronger and more luxurious through a metal housing.
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Logitech Blue Yeti X intuitively shows voice level through high-resolution LED metering, and a multi-function smart knob allows real-time adjustment while streaming. For creators who want to create their own signature sound and melt it into content, the Logitech Blue Yeti X is an irreplaceable product.
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■ Affordable microphone for beginners and novice short-formers – Logitech Yeti Nano
For those who are looking for a cost-effective USB microphone, the Yeti Nano is the most suitable product with its aesthetic design.
It supports 24-bit 48kHz recording, enabling high-quality recording with realism. Its compact size is suitable for any desk, and its plug-and-play function for instant streaming is suitable for single media users. By activating the Blue VO!CE effect of Logitech G HUB software, various presets are provided, and the equalizer can be adjusted in real time to suit the situation and place.
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It is the most compact size among Blue Microphone’s Yeti USB microphone lineup and supports plug-and-play, so it can be used in both Windows and MacOS operating systems without separate setup and installation. In addition, it is useful because it can be connected to a mobile device such as a smartphone or tablet by using an additional gender.
In addition, various Logitech products such as the Logitech BLUE YETI Aurora Collection, which were newly released in the colors of Logitech Snowball iCE, White Mist, and Pink Dawn, are a retro sensible design cost-effective USB condenser microphone. We can meet in one place.
About 80% of Generation Z consumed an average of 96.2 minutes of short-form content per day. For those who dream of creating short-form content with their own personality, or users who are looking for a mid-range high-end microphone, this ‘Today’s Home’ Blue Microphone promotion is quite noteworthy.
Detailed event details and Logitech Blue discount products can be found on the ‘House of the Day’ S-Rise Co., Ltd. detail page.
