2023-06-27 18:53:50
Already the owner of three hotels in Quebec, Logisco intends to expand its tentacles in the hotel industry. The latest addition to the group, the Home2 Suites hotel by Hilton, was inaugurated on Tuesday to compete with Airbnb-type accommodation.
The six-storey establishment, located on Wilfrid-Hamel Boulevard, is made up of 107 suites that look like small apartments. The project, which is valued at $20 million, was completed in ten months.
“Our interest in the sector is undeniable. We still have a lot of ideas for the future. We have a large bank of land at Logisco. Some might possibly accommodate hotels. We don’t have a specific project in the pipeline. On the other hand, it is a division that we still want to grow,” said Caroline Parent, senior vice-president at Logisco.
Maggie Labrecque, general manager of the Home2 Suites by Hilton hotel, and Caroline Parent, senior vice-president at Logisco. Diane Tremblay
“We have goals for the next few years, but we don’t set a specific pace. Our main concern is to listen to the market,” she added.
distinctive product
“As you know, the past few years have not been easy in the industry. The hotel industry has suffered a lot. We learned a lot there. We were patient and resilient, and we dared to come back with a product that is distinctive and focused on long-term stays,” added Ms. Parent.
Although the main mission remains the hotel industry, Ms. Parent does not hide the fact that she competes with Airbnb-type accommodation.
“We become competitors, necessarily. That’s for sure. Any type of accommodation, we are all direct or indirect competitors. So, it has to be said,” she continued.
The Home2 Suites by Hilton hotel, which opened today, includes 107 suites. Diane Tremblay
In its portfolio, the real estate group Logisco has two Hampton Inn & Suites by Hilton, one in Beauport and the other in Lévis.
“Our hotels have already returned to their 2019 occupancy rate, which remains the benchmark year in the industry,” said Ms. Parent.
Regarding the group’s new sign, each suite has a kitchenette. Guests still enjoy all the hotel services, including free breakfast, high-speed Wi-Fi, terraces equipped with barbecue, exercise room, free parking, etc.
Logisco has inaugurated a new hotel in Quebec: the Home2 Suites by Hilton. Diane Tremblay
This is the second Home2 brand in Quebec, but the first in Quebec.
Popular destination
The General Manager of the Quebec City Region Hotel Association, Alupa Clarke, is delighted with the arrival of new players in the market.
“Quebec is a popular international destination. We have the best hotel in the world, the Château Frontenac. We are registered with UNESCO. We are an open-air museum and we have a large hotel offer that is very diversified,” said Mr. Clarke in conclusion.
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