Local bakery gains publicity thanks to small company that renames each bread

  • It is estimated that at least 97 percent of the bakeries within the national territory are micro and medium-sized companies.

  • Annually, the bread industry generates just over 12 million pesos.

  • It is thanks to social networks that entrepreneurs and SMEs have found an opportunity for competitiveness in the current market.

At present, social networks and digital platforms have allowed small merchants and entrepreneurs to compete in the current market, because it is thanks to social networks that great publicity can be generated organically, as shown by a small girl, who neglected to rename the most popular breads in Mexico, earning a place within the virality, with which a local bakery has gained publicity.

According to data provided by “We are Social” At present, digital conversion is increasingly important, It is estimated that there are just over 5 billion active Internet users todaya figure that demonstrates the growing power that Internet users have in the growth and foundation of small and medium-sized companies, as well as entrepreneurs.

In Mexico, the bread industry is one of the most important, because according to data provided by the National Institute of Statistics and Geography (INEGI), It is estimated that there are just over 60,000 bakeries within the formal status, of which a little more than 97 percent are microenterprises, in the same way it has been pointed out that this industry generates a production that amounts to a value greater than 120 billion pesos per year.

Local bakery gains publicity thanks to small company that renames each bread

Within the current context, SMEs and entrepreneurs have found themselves within the digital conversation, the perfect opportunity to generate competitiveness within the current market, as shown in a short video in which it can be seen how a local bakery has become popular, due to the imagination and comical way of a little girl to rename each of the breads of a bakery

It is thanks to the great impact that digital conversation has today, that entrepreneurs can reach new levels of audience and consumers of organic mara, as shown by a woman, who took on the task of making her mother’s taco shop go viral, with the intention of improving her situation, since this business had gone through a bad streak of few customers, linking a virality such that it gave birth to his mother to reactivate the business and therefore improve the family economy.

@tacoboutjoysI wish I might give her customers for Christmas♬ In My Room – speedllist

For entrepreneurs and small and medium-sized companies, having a viral medium has allowed them to grow within the taste of customers, joining viral trends and competing more directly with large chains in the current market.

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