Original title: Liverpool asking for £80 million a year shirt sponsorship will become the world’s first
Due to the success of recent years, Liverpool’s reputation in football has gradually increased. The Premier League title in 2019-20 and the Champions League in 2018-19 have kept Liverpool in the limelight in European football. According to the “Daily Mail”, the Red Army now hopes to convert the increase in prestige into commercial income.
How to cash out? The “Daily Mail” pointed out that Liverpool are now making a fuss regarding the contract on the chest of the jersey. Liverpool’s current chest ad is sponsored by British financial services company Standard Chartered, who have signed a contract until the end of the 2022-23 season for £40m a year. It is reported that both parties are satisfied with the current cooperation and have already started a dialogue on further cooperation in the future.
However, in Liverpool’s view, given the team’s success over the years, they deserve a bigger return on the contract, which means that Standard Chartered will need to double their £40 million annual sponsorship fee to keep the partnership going. go down. According to the Daily Mail, Liverpool will demand £80 million a year in sponsorship fees, which would make the Reds’ shirt the most expensive in the world.
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