2024-02-29 01:39:52
A LiveRamp (NYSE: RAMP) today announced the next generation /LiveRamp data collaboration platform, which brings together solutions for the complete marketing lifecycle on a single platform. The unified offering introduces new features such as a simplified user interface, composable technology for cross-cloud interoperability, and a partner marketplace where innovative third-party developers can create applications that demonstrate their trusted expertise. Built on a foundation of durable, authenticated technology designed to resist signal loss, the /LiveRamp data collaboration platform provides functionality to proactively address evolving privacy considerations while accelerating forward-looking data collaboration use cases.
Gartner® findings show that “Marketing has an outsized role in data and analytics activities across the enterprise, with 71% of marketing data and analytics teams responsible for owning at least one element of the data strategy for their company.” . By bringing all of its capabilities together in a single user interface with simplified orchestration, LiveRamp enables customers to more easily connect audiences across partners. Supporting modern data architectures with a focus on decentralized data reduces cloud complexity, improving cloud usability for all business users while resolving IT infrastructure constraints. Customer benefits include greater ease of use and simplified functionality that unlock greater value across all your data collaboration needs.
- Increase simplicity using a single user interface Built on best-in-class identity, authenticated global connectivity, and proprietary privacy-enhancing technologies
- Enhance user experience and accelerate speed to value with new ingestion pipelines that reduce response time from days to hours. Self-service tools enable licensing of datasets and segments, plus a new notification system capable of integrating with workplace tools including Slack that allows users to control how they receive information
- Reach audiences across the ecosystem using an enhanced activation and targeting experience user-oriented, campaigns and segmentation between audiences. Further improve marketing performance by integrating with technologies such as Google PAIR, which is designed to combat third-party cookie loss and other discontinuation signals.
- Unlock new partnerships between second- and third-party data with the flexibility to collaborate wherever your first-party data lives, across the widest range of use cases, in a single location
- Leverage a new marketplace of partner appsstarting with the integrated discovery, access and implementation of measurement solutions from LiveRamp’s global partner network
“A central tenet of Albertsons Media Collective is to foster a more interconnected and collaborative ecosystem that increases access to data while minimizing data movement,” said Evan Hovorka, vice president of Product and Innovation, Albertsons Media Collective. “LiveRamp helps us advance this commitment with future-ready solutions that increase signal fidelity, improve privacy and scale data collaboration across the channels that matter most to our network. The more integrated union of LiveRamp’s capabilities will not only accelerate our own partnership, but also the underlying value we provide to our customers, advertisers and the broader ecosystem.”
“Circana’s Lift solution, a gold standard in retail and CPG measurement, incorporates family-level data to unlock critical insights for advertisers, enabling them to measure and optimize media investments to improve sales performance,” said Harvey Goldhersz , executive vice president of Products at Circana. “Through LiveRamp, advertisers can now identify which creative messages, ad formats, audience segments and media channels most effectively and efficiently drive retail sales. Advertisers using Circana’s Lift solution improve their return on ad spend (ROAS) by up to 80%. We’re excited to enable this feature for LiveRamp and bring Circana’s speed, superior coverage and accuracy to an even wider audience.”
The launch of the /LiveRamp data collaboration platform comes after the acquisition of Habu by the company to accelerate data collaboration through enhanced cleanroom technology. Customers using LiveRamp Clean Room, powered by Habu on its platform, can measure campaigns across all walled gardens, media platforms and programmatic channels, seamlessly connecting data across clouds, warehouses and clean rooms.
“LiveRamp customers have been asking for solutions with greater simplicity and scale to unlock the value of data and drive competitive advantage,” added Kimberly Bloomston, CEO of LiveRamp. “The launch of our fully unified platform addresses this need by setting a new standard for powerful data collaboration powered by privacy-enhancing technologies that support evolving signal loss and privacy requirements. LiveRamp’s recent acquisition of Habu further strengthens our ability to help customers collaborate with anyone, activate data anywhere, and measure where it matters.”
Learn more about the various data collaboration use cases that LiveRamp can unlock for your business at liveramp.com/our-platform.
About LiveRamp
LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A pioneering leader in consumer privacy, data ethics and business identity, LiveRamp is setting the new standard for creating a connected customer view with unmatched clarity and context, while protecting precious brand and consumer trust . LiveRamp offers complete flexibility to collaborate wherever data lives, to support the broadest range of data collaboration use cases – within organizations, across brands, and across its leading global network of high-quality partners.
Hundreds of global innovators, from iconic consumer brands and technology giants to banks, retailers and healthcare leaders, turn to LiveRamp to build lasting brand and business value by deepening customer engagement and loyalty, activating new partnerships and maximizing value of your first-party data while staying at the forefront of rapidly evolving privacy and compliance requirements. LiveRamp is headquartered in San Francisco, California, with offices around the world. Find out more on the website www.liveramp.com.
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Source: BUSINESS WIRE
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