Lionel Messi debuts today in MLS; Apple intensifies promotion

2023-07-21 18:47:55

The day of the long awaited premiere of Lionel Messi no Inter Miami finally arrived and the Applewhich has the rights to transmit the Major League Soccer (MLS) for the MLS Season Passdoes not stop promoting the later match of the American club once morest Blue Crossfrom Mexico by Leagues Cup.

Earlier, the Cupertino giant published a statement announcing the departurewhich will happen later, from the 20h (Brasilia time). The match, according to the company, will be available in English and Spanish and will feature a meticulous production, with 18 cameras spread across the field, a drone, four super-slow-motion and more, plus an hour-long pre-game.

Apple’s Vice President of Services, Eddy Cuecommented once more on the impact of the arrival of the seven times best in the world to MLS:

Lionel Messi’s arrival at Inter Miami marks a historic moment for sport in the US and reflects the incredible momentum behind Major League Soccer. We mightn’t be more excited to give fans around the world the opportunity to catch the greatest football player of all time on the MLS Season Pass.

Apple also took advantage of the announcement to remind that the Fitness+ will also have content related to the Argentine star. According to the company, service subscribers can now enjoy a 20-minute HIIT with the coach Bakari Williams, which will be packaged by the Inter Miami playlist on Apple Music. Instructors will even make movements inspired by the world of soccer and will wear Inter Miami jerseys during the video.

Continuing with the promotion of the event, Maçã also published a video on Instagram to further increase hype of departure. Last week, it is worth remembering, she already had put up a billboard on the streets of Miami to celebrate Messi’s success with the city’s team. Messi’s face can be seen in a banner in the Today tab of the App Store on iOS/iPadOS.

Let’s go. watch @intermiamicf vs @cruzazul tonight at 8pm ET, with the #MLSSeasonPass no Apple TV.

The MLS Season Pass is accessible via the Apple TV app and costs BRL 40/month or R$99 for the rest of the current season. If you subscribe to Apple TV+, these prices drop to R$35 or R$79, respectively. A complete season, it is worth remembering, usually costs BRL 250 for non-Apple TV+ subscribers and BRL 200 for Apple streaming service customers.

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