Authenticity is important in many social networks, but in those that have a certain corporate focus, such as LinkedIn, it becomes even more necessary. Those responsible for the platform know this very well, so much so that they continue to expand the forms of authentication available to users.
A few months after announcing some measures to improve the recognition of real accounts, the social network announced today that it is making available three new ways to prove that a user is really who he claims to be. Best of all, in times of charging for basic security features, these new methods will be free for all users.
Let’s start by talking about authentication via work email. This method has already been implemented for a limited number of companies, but as of today it is available globally to employees of more than 4,000 companies around the world.
With the promise of being expanded to more companies in the future, the resource allows users to confirm the work email of the companies listed in their profile, confirmation that is made by sending a code to the personalized domain email of the company in question.
The second authentication method is a LinkedIn partnership with Microsoft (owner of the network), which will allow you to use the platform Microsoft Entra Verified ID to issue digital IDs from where they work — which, of course, will require companies to be adept at the verification platform of the Big Tech.
LinkedIn will roll out this authentication method at the end of April for “the dozens of companies that have more than 2 million members on LinkedIn” and has promised to expand it as more companies use Microsoft Entra.
Finally, let’s talk about the identity verification with CLEARan identity verification service available in the United States that allows citizens of the country to certify that a certain identity was actually issued by the government.
For obvious reasons, this verification method will only be available to users in the country, but LinkedIn has made clear the possibility of partnering with other verification platforms to allow the expansion of the feature globally in the future.
In Brazil, for example, such verification could be linked to the portal account gov.br of users — which already requires some additional verifications (such as face verification) to level up the account and verify that the account owner is who he claims to be.
