Linda Yaccarino, an ace of advertising to catch up with X advertisers by the braces

2023-08-24 05:32:52

Elon Musk had promised to find “someone crazy enough” to replace him as CEO of X (ex-Twitter). Successful bet ? Linda Yaccarino, far from appearing thoughtless, on the contrary embodies the stability of the business world in the face of Elon Musk, an exalted multi-entrepreneur. A promise, therefore, to reconcile the social network with advertisers.

With a thirty-year career in , Linda Yaccarino is a veteran of the sector, trained to booze advertisers. Much more discreet regarding her private life than her boss, the native New Yorker reveals a conservative bent. In 2018, Donald Trump nominated her to serve on the presidential council on sport, fitness and nutrition. Enough to seduce Elon Musk, who has been hitting on conservatives and libertarians since his takeover of Twitter.

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