Entering the new year, with the gradual return to normal and favorable factors such as customs clearance, the local aviation and tourism industries have become more active. In addition, the Lunar New Year is approaching, and networking activities in the industry have also been held in waves, ushering in the outbreak of the epidemic A lively atmosphere rarely seen in three years.
It seems that at the HK Express event a few days ago, I met some travel media colleagues who I hadn’t seen for a long time. While exchanging greetings, I mightn’t hide my feeling of sadness. After all, the past few years have been extremely difficult for my colleagues. Many people left their hometowns, and the lively camp in the past has changed beyond recognition.
Back to this HK Express event, the theme is to introduce the company’s new image logo. It turns out that HK Express will usher in the tenth anniversary of its transformation into a low-cost airline this year, and launched a new brand positioning “Gotta Go”. The main project is to replace a brand logo that looks like a lowercase English letter “e”. The color of this logo will start with purple representing HK Express and end with a unique blue, implying that HK Express will lead everyone To embark on a wonderful journey, it is reported that this brand new logo will be visible on the HK Express website, mobile application, brand image, body painting design and cabin attendant uniforms.
In addition, in line with the refreshing brand positioning, HK Express also invited the famous fashion designer Ren Langcheng (Mountain Yam) to design a new uniform for the cabin crew, which is characterized by a combination of vitality, comfort and work convenience. There is a choice of trousers, and the flight attendants can also dress according to their own personalities and wear sneakers to welcome passengers. It is worth noting that many of the materials used to make these new uniforms are recycled from old uniforms, and the remaining scraps of old uniforms are also made into bear dolls, which is of great significance for sustainable development. Let’s take a ride next time When using HK Express, you may wish to pay more attention.
（lamyatjp@hotmail.com）
Lin Yi