[내외일보] Reporter Lee Soo-han = The MMA2022 (Melon Music Awards) held by Melon, the music platform of Kakao Entertainment (CEOs Jin-soo Lee and Seong-soo Kim), ended in great success, receiving keen interest from global K-pop fans.
The Melon Music Awards were held once more at Gocheok Sky Dome following 3 years as a venue for festivals where both artists and fans can enjoy together by bringing together the capabilities of No.1 music platform Melon and global entertainment company Kakao Entertainment. The Melon Music Awards, first held online in 2005, have been selecting winners every year by reflecting Melon usage data, member votes, and expert reviews.
The 13,000 fans who gathered at Gocheok Sky Dome to watch the Melon Music Awards on the 26th applauded not only the 15 teams of artists who performed, but also the 20 celebrities who visited MMA for the awards.
The previously released MMA2022 main performance and awards ceremony videos can be viewed once more on Wave, Melon, Kakao TV, and YouTube 1theK (Wonder K) channels.
#Lim Young-woong 5 crowns, ‘Rookie of the Year’ jointly awarded with Ive and New Jeans
In each award category, Lim Young-woong received three major awards such as ‘Artist of the Year’, ‘Album of the Year’, and ‘TOP10’, as well as the Best Solo Male Award and the special award ‘Netizen Popularity Award’, winning 5 crowns. . Lim Young-woong, who received great love throughout the year with songs from his first regular album ‘IM HERO’, such as ‘Love Always Runs Away’, ‘Our Blues’ and ‘Can We Meet Again’, surpassed 2 gold medals in MMA2021 and became a ‘national singer’. showed growth.
‘Best Song of the Year’ was awarded by Ive with ‘LOVE DIVE’. ‘LOVE DIVE’ achieved No. 1 on the Melon Monthly Chart in June and has been staying at the top of the main chart TOP100 so far. BTS won the ‘Record of the Year’, an award given to artists with the most notable musical achievements this year. Ive and New Jeans jointly won the ‘Rookie of the Year’ award, which was fiercer than any other year. Ive won four awards, including ‘Best Song of the Year’, ‘Rookie of the Year’, ‘TOP10’, and ‘Best Group Female’.
The Best Award went to IU for ‘Best Solo Woman’, ‘Best Group Male’ for BTS, and ‘Best Pop Artist’ for ‘Left and Right’ sung with Jungkook of BTS and Charlie Puth, who gained great popularity with the regular album ‘CHARLIE’. Puth) was awarded.
Among the special awards, Le Seraphim was selected for the ‘Hot Trend Award’, which selects artists who showed the music consumption trends of BTS and Generation Z, in the ‘Kakao Bank Everyone’s Star Award’ through Kakao Bank mobile app voting. WSG Wannabe won the ‘Project Music Award’, ENHYPEN won the ‘1theK Global Icon’, Monsta X won the ‘Global Artist’, and StayC won the ‘Global Rising Artist’.
#The main performance of enthusiasm that continued with the performance of the previous level
(G)I-dle, Ive, Le Seraphim, New Jeans, Monsta X, Tomorrow by Together, Lim Young-woong, and other popular artists who led 2022 performed splendid performances in one place. Each artist’s character and song characteristics stand out, and the stage with splendid sights continued, proving once once more the status of a music festival hosted by Korea’s leading entertainment company.
Lim Young-woong, the protagonist of the 5 crowns, started with the exciting new song ‘London Boy’ stage with a three-member band, followed by the first live performance of the new song ‘Polaroid’, followed by ‘Can We Meet Again? ’ made the hearts of many fans magnificent.
Ive, who won 4 crowns, showed a different ‘ELEVEN’ stage that started with Liz’s piano performance and a book performance with 50 dancers and a splendid ‘fire show’ in the intro of ‘LOVE DIVE’. Soyeon, the leader of (G)I-DLE, who won the special prize, ‘Songwriter Award’, evoked admiration with her solo rap performance, and (G)I-DLE performed a different performance using musical instruments, such as Yuqi’s guitar playing between ‘Nxde’ and ‘TOMBOY’. also caught the attention.
Following Kazuha’s solo performance, Le Seraphim, a strong performer, performed a large-scale performance on the runway in the intense black and white background of ‘FEARLESS’ and the hit song ‘ANTIFRAGILE’. New Jeans mesmerized the audience with a hip-hop style choreography performance with 50 dancers with ‘Attention’, which reached No.
MONSTA X, who won the ‘Global Artist’ award, performed a performance that maximized their proprietary ‘sexy charm’ by arranging a jazz version using a brass band, while StayC of ‘Global Rising Artist’ performed the dance break version of ‘BEAUTIFUL MONSTER’ showed off TOMORROW X TOGETHER, which has visited the Melon Music Awards for 4 consecutive years since MMA2019, will show a large-scale performance that leads to one narrative this time, and it is expected to arouse a craze for fans to watch it once more, and ENHYPEN, who shines as ‘1theK Global Icon’, will show a spectacular wing performance. It caught my attention.
In addition, BIG Naughty (Seo Dong-hyun) and 10CM, who won the ‘Best Collaboration’ award, showed an unbalanced and fun performance where the MMA version of the imaginative and playful MBTI type ‘N’ was arranged and the old ‘S’ met. Standing on stage as a TOP10 winner, BE’O sang the hit song ‘Counting Stars’ and the first mini-album ‘Qualifications’ and ‘Burnout Syndrome’ passionately. The dramatic performance of Melomance, who won the TOP 10 with successive hits of ‘Drunken Confession’, ‘Invitation’, and ‘Maybe It’s Love’, and ATBO’s ‘2022 Choice Team’, a super-large mega-crew performance with regarding 60 dancers also stood out.
In addition, the eardrum boys, a group of K-tympanic boys such as Paul Kim, Kim Min-seok, Jung Seung-hwan, Ha Hyun-sang, and BIG Naughty, performed their new songs ‘Between’ and ‘Sweet Thing’ with sweet voices on the MMA special stage right following their debut.
Meanwhile, top actors Cha Seung-won, Jung Sung-hwa, Lee Sun-bin, Kim Hyang-gi, Kim Se-jeong, Ahn Hyo-seop, Go Min-si, and rising stars Park Ji-hoo, Yang Hye-ji, Bae Hyun-seong, and Moon Sang-min, as well as broadcasters Haha who returned to MMA following 10 years, Jay-Won and Hong Hyeon-hee, Jonathan and Patricia Celebrities from various fields, such as siblings, model Hyeonji Shin, creator Leo J, and dancer Aiki, presented the awards and made the global music festival even brighter.
In particular, Cha Seung-won, who was presenting the awards for ‘Best Song of the Year’ and ‘Artist of the Year’, said, “It is the audience who completes the stage. He said, “The audience who joins us in front of any set or stage setting is the best set and the best stage set,” and said to the artists, “Please give a big round of applause as a token of gratitude to the audience who filled the best stage until late.” attracted
Lee Jae-wook, CEO of Melon Division at Kakao Entertainment, said, “It was a meaningful day as we were able to shine the musical achievements made by fans and artists together over the year with the Melon Music Awards’ unique ‘Legend Stage’ and wonderful awards.” With deep gratitude, Melon will continue to enhance the value of K-POP by gathering the capabilities of the No. 1 music platform.”