2023-07-15 09:24:07
Sales of holiday notebooks in 2022 in France generated revenue of 29 million euros. Stephane Mouchmouche / Hans Lucas via Archyde.com Connect
Five million copies were sold last year. To sustain this success, publishers rely on brand licensing.
Chore for the children or good conscience for the parents? Timeless for ninety years, the vacation book has taken over the displays of supermarkets and bookstores. Last year, some 5 million of these companions found takers in France, according to GfK, an increase of 2.8% in sales since 2019. The turnover of these booklets weighed 29 million euros in 2022 (+6.5% in three years).
“Like sunscreen or mosquito repellent, the holiday notebook is a summer classic”, enthuses Karine Marigliano, general manager of Éditions PlayBac, one of the leaders in the sector with Nathan and Hachette. Three-quarters of sales are made as soon as the school year is over, between June and mid-July. And if the season has fallen behind, Carola Strang, extracurricular editorial director at Nathan (Editis), remains confident. “Consuming habitsshe says, have shifted since the Covid: last-minute purchases are…
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