2023-05-05 17:27:00
Michel Biéro, Executive Director of Purchasing and Marketing at Lidl, assures that the fall in inflation in September is possible provided that negotiations are quickly reopened with manufacturers who have been dragging their ears so far.
Lidl launches its price reduction plan these days. 240 products are concerned (10% of its offer) for an overall decrease of -8.5% on average according to information from the essential Olivier Dauvers, publisher and journalist specializing in consumption.
On this occasion, the latter also interviewed Michel Biéro, the boss of Lidl, who did not mince his words and pointed the finger at the behavior of manufacturers who would be particularly cautious at the idea of reopening negotiations with distributors. as demanded, however insistently, by the government.
Non-existent renegotiations according to Michel Biéro who indicates that he has received “only one intention of renegotiation! All the other industrialists ‘play dead’. Despite the letter from Bruno Le Maire, despite the requests of the ministers in the media…”
And the boss of Lidl to castigate “a part of blindness” of the industrialists who live in “utopia” according to him. He even calls on the government to be “more coercive on the subject…”
Towards a green September!
For Michel Biéro, the negotiations are all the more essential to reopen as the prices of “many raw materials have fallen”. Enough to hold the objective of a drop in inflation in September.
Regarding the current declines, the boss of Lidl indicates that he has cut back on his margins to respond “to the expectation of the French that inflation will hit hard, especially the most modest”. A first price drop as “a signal to the market and to customers”, he assures.
The pace of inflation continued to accelerate in France over one year in April but it slowed down slightly compared to March according to INSEE. Food prices have risen the most over one year, even though they slowed down in April compared to the previous month with an average of +16%.
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