On August 31, 2022, Lidl will open a 2,350 m² supermarketits more large establishment of France. Located in Nanterre in the heart of the city, it has an impressive infrastructure. This is to best meet customer needs. This environmentally conscious establishment sets an excellent example through the ecological techniques that he implements. Of many curious consumers are already waiting for the opening of this new Lidl. They are right, judge for yourself.
Expansion works
The Lidl in the Nanterre district at 461 boulevard des Provinces Françaises closed on July 16. Open since November 2019 near the RER station, it was not a permanent closure. It was necessary to enlarge it.
A few years ago, the establishment in question was established on the site of a former Casino supermarket. This Lidl store of 2019 occupied a total of 1,600 square meters.
At the end of August, its sales area will be approximately double its size in July, or 2,350 square meters. In addition, it will have a parking lot with 240 spaces.
The largest Lidl in France will open on August 31, 2022https://t.co/ANfsnHXd0P pic.twitter.com/xYlgIhdIER
– LSA Commerce & Conso (@LSAconsommation) August 24, 2022
Avant its redevelopmentthis establishment was already one of the biggest in Paris. But after several months, this Lidl of Nanterre will become the largest in France.
Expansion is made possible since the Fitness Park abandoned its project of to build a gym nearby. However, the commercial surface of the German sign is not larger than that of the old Casino which measured approximately 3,250 square meters.
Lidl: a long-awaited opening
According to the establishment’s executive purchasing and marketing director, Michel Biero:
“Every month, according to Kantar, we gain between 500,000 and 700,000 new customers. »
It’s not a myth, the German brand has, after all, 1,580 points of sale in France. Statistics on the subject indicate that 78% of the population would currently be located within a radius of 10 kilometers from a Lidl store.
On Wednesday August 31, 2022, the largest LIDL in France opens its doors in Nanterre. We tell you everything about this new store. https://t.co/4O5mj3zSBR
— House & Works (@house_works) August 26, 2022
The team of this Lidl who mattered about forty employees at the end of 2019, will more than double at the end of August. This establishment will now employ a hundred employees. Among them, 20 come from new recruitments.
The store will count 12 automatic checkouts and 14 classic checkouts. It will be open Monday through Saturday from 8:30 a.m. to 8 p.m. However, it will only be open from 8:30 a.m. to 12:30 p.m. every Sunday.
This Lidl will offer a particular assortment of products. This selection includes 90% private labels and 72% goods from France. This will take exactly the same price as the other supermarkets of the German brand.
But before sofficially reopens this Wednesday, August 31 at 8:30 a.m., consumers can go to the other store in Nanterre. The one located at 73 rue Sadi Carnot.
A strategic model for Lidl
The brand press release states:
“Lidl France has redesigned the model of its supermarkets and has been investing for more than 10 years to modernize its infrastructures and increase their environmental performance in order to reduce its ecological footprint”.
The establishment advocates low consumption equipment et sustainable materials. During its energy transition, Lidl can claim that it uses 100% green electricity.
This new supermarket in Nanterre also has large glass facades and noble materials.
“More spacious and more welcoming, it offers modern services while adopting a sustainable energy policy and taking into account territorial specificities”, adds the press release.
Thus, the new store will be brighter, more friendly and cozy to create an environment of well-being for employees and customers. More respectful of the planet, Lidl uses electricity obtained entirely from renewable energy.
Lidl: the largest store in France will open its doors on August 31 https://t.co/cUrGmCoa4W pic.twitter.com/U2NHUTVJib
— Tribunal du net (@Letribunaldunet) August 25, 2022
A “Reverse logistics” system
Lidl succeeded in recycling 86% of the waste from his activity of 2021. It owes these statistics to the brand’s “Reverse Logistics” policy. This new store will also adopt this ecological strategy.
According to the press release on the subject:
“With the objective of reaching 100% recyclable packaging at most and reducing the plastic used in the same packaging of own-brand products by 20% by 2025, Lidl is part of an eco-responsible approach”