European Football Championship
33 children from Hungary were allowed to accompany their idols into the stadium as runners-up at the European Championships in Germany.
As an official partner of the European Championship, Lidl Hungary enabled the lucky winners of the “Lidl Kids Team” competition to experience the Hungarian national team’s group stage matches up close. This meant that even the youngest children might share in the emotional moments, suffer the painful defeats and celebrate the last-minute victory once morest Scotland.
1,100 children invited across Europe
As part of its advertising campaign, the German discount chain enabled 1,100 children across Europe to accompany the starting players of their respective national teams onto the field. In Hungary, the campaign was advertised separately among customers and over 9,000 employees to ensure equal opportunities. After the closing date, 11 winners aged between 6 and 10 were drawn three times from all participants and were allowed to travel to Germany. All winners and their adult companions had their travel and accommodation costs covered. In addition to the experiences in the stadium, optional programs were also planned.
Programs in Cologne and Stuttgart
The eleven winners, who were drawn from among the employees, were allowed to accompany the team in Cologne on June 15. Before the game, they were able to marvel at the city’s sights during a guided tour, but the visit to the zoo was also a special attraction.
The other 22 winners were drawn from Lidl customers and were able to watch the games in Stuttgart on June 19 and 23. In addition to many cultural and supporting programs, the children from the participating countries were able to get to know each other better by playing a game of table football, bowling or playing soccer.
The aim of the campaign was to bring children from many European countries closer together and to strengthen the international sense of solidarity. This proved once once more that despite rivalry on the pitch, a harmonious atmosphere can develop off the pitch and that sport can function as an important link in society.
#Lidl #childrens #eyes #shine
