2023-05-27 12:06:34
The German discounter Lidl, which has become the sixth largest supermarket chain in France, has announced the launch of an e-commerce site in the country, on which it will market non-food products “from June 1”.
“From June 1, 2023”, lidl.fr will house “an e-commerce platform that offers a wide selection of non-food products for everyday life”, said in a press release Michel Biero, executive director of purchasing at Lidl France.
The brand, which claims 1,580 stores in France, plans to sell 2,000 products on the site by July. “And 5,000 are planned by the end of the year, in the form of one-off or permanent offers”, in ten categories, from “animals” to “baby & child”.
It plans to deliver in 2-4 days from a warehouse in Roosendaal, the Netherlands. Lidl weighs nearly 8% of the retail market in France. It already sells online in seven European countries, Germany, Belgium, the Netherlands, Poland, Slovakia, Spain and the Czech Republic.
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