Prices are going up everywhere, and the till receipt keeps going up when you go shopping. A situation that is becoming untenable for some families, and many are changing their habits. And if depriving yourself and limiting unnecessary expenses can lower the bill, that does not change everything either.
Today, all the major brands are playing the low price card, even those which advocated quality before the crisis, such as Delhaize and its Petit Lion, Carrefour and its Purchasing Power Actions. For its part, Colruyt remains faithful to its message, with the promise of the lowest price. But those who can be considered today as the big winners of this purchasing power crisis are the hard-discounters…
