A LG announced a major change to the lines of LG UHD AI TV e LG NanoCell AI. In this sense, products will now be highlighted with the concept “LG is 5x more TV”, which summarizes the brand’s idea of highlighting the main features of ways to use the equipment in these series.
Igor Krauniski, senior manager of TV and Audio products at LG Brazil, commented on the news:
Consumer experience and the concept of Life’s Good are important pillars at LG in all product segments, from entry-level to premium models. With this in mind, we launched the “LG is 5x more TV” campaign, covering LG UHD AI and LG NanoCell AI units and communicating that all of our devices contain a complete package of features, just like the top-of-the-line LG OLED.
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