LG Electronics Morocco is forging a partnership with the citizen collective Dari B7al Nass supported by the Ndir Lkhir association and is committed to equipping the homes of many families with household appliances, as a responsible corporate citizen. As part of this partnership, LG Electronics Morocco equips new family homes with household appliances by offering refrigerators, washing machines and televisions free of charge.
LG Electronics Morocco has spotted the Dari B7al Nass collective, whose civic actions are in line with the brand’s values. This partnership complements the initiatives of Dari B7al Nass, who works on a charitable basis to raise donations and relocate families in need.
With the mission of providing dignified housing to poor families, this collective, created in 2019, concretizes its actions through “dignity coupons” consisting of involving all citizens in the materialization of its objectives. Today, the citizen project launches its 10th dignity coupon campaign from March 14 to April 03, 2022 to allow a 12th family to benefit from a house. It is irrefutable that access to decent housing remains a right for all and the crisis linked to Covid-19 has only highlighted the importance and the need to ensure this right.
About this initiative, the Managing Director of LG Electronics Morocco, Mr. Jungho Kim, said that: “LG Electronics is certainly an international company, but we have been particularly committed to Moroccan communities for more than 20 years. We are honored to support the actions of DariB7alNass, and to contribute to the well-being of the families that the collective helps, with our healthy home solutions. This partnership represents an opportunity for us to give back to the community and contribute, on a small scale, to improving the lives of many families. »
