Since 2010 in the Angolan market, the LG brand has continued to focus on new segments and, this time, the focus is on business. In 2023, in partnership with Eletromax, LG invested more than 2 million USD in new products and opening new stores, said Electromax’s commercial director, Miguel Pires
Miguel Pires, who spoke yesterday, Tuesday, 16th, during the presentation of new products, specifically the machines from LG’s new professional line, said that the company continues to offer cutting-edge solutions to respond to the needs of the national market. . “LG launched three new products in the clothing segment, specifically the washing machine, professional line dryer and LG clothes styler, investing in digital technology,” he said.
According to the person responsible, last year the company had notable growth, highlighting that investments were made to increase the product offering and the opening of new establishments in the province of Benguela and Luanda. On the other hand, the company is recovering its presence in the retail sector, and in a year and a half five establishments were opened, as well as expanding its products in the most diverse areas of the market, from air conditioning and exhibition technology.
“Right now, LG has stores in the neighborhoods of Tatatona, Coqueiros, Viana, Km 30, Patriota and in the province of Benguela”, he said. Regarding competition, Miguel Pires highlighted that LG Eelctronics continues to offer cutting-edge solutions, with new brands emerging daily, but continues to work to combat competition, having the best prices for all budgets. It is important to emphasize that LG has a vast portfolio, from air conditioning units, portable computers, refrigerators, washing machines, plasma TVs, high power speakers and other products, and its distributors are Electromax and Inovia in Angola.
For 2024, Miguel Pires said that investments are planned, with emphasis on heating, ventilation and air conditioning (HVAC) systems, essential to ensure thermal comfort conditions, normally used in buildings and offices. In addition to the air conditioning segment, the company will present built-in products, that is, plug-in products, such as ovens, stoves, and other appliances, the presentation of which has already been made in Berlin and will be held in Luanda in the coming months.
In turn, LG’s Marketing Manager, Reinaldo Caria, said that the company’s focus is on presenting a wide range of products to customers, as well as focusing on the best price so that more consumers have access to the products. “The products we brought through the distributor are to challenge the local market to enter technology and innovation in the household appliances sector,” he said. According to him, the challenge for entrepreneurs is to enter new business systems, with digital innovations presented at an affordable cost.
New LG products
The machines from LG’s new professional line have superior performance, equipment designed to meet the demand of commercial establishments and hotels, offering advanced washing technology through multithermal treatment. Extending the useful life of these items means fewer repairs, with a direct impact on the costs borne by companies. In turn, the LG Styler has an evolution in clothing treatment, a multifunctional device that sanitizes, maintains and refreshes clothing items without washing them directly, using water vapor to remove odors and wrinkles, which guarantees a perfect result and less wear and tear on clothing.