A few days ago, the US company Levi Strauss and Co. announced its partnership with Lalaland.ai. As the name suggests, the new cooperation partner is a “digital fashion studio” that focuses on artificial intelligence. With this technical knowledge, Lalaland.ai produces AI-generated models that are intended to “supplement” the range of human models in the future. According to Levi Strauss, it wants to “sustainably increase the number and variety of our models for our products”.