Aoibheann walsh: The Letterkenny Entrepreneur Ready too Shine on The Apprentice 2025
Aoibheann Walsh, the proud owner of the acclaimed G&G Beauty Salon in Letterkenny, has been announced as one of the 18 contestants vying for Lord Alan Sugar’s £250,000 investment in the highly anticipated 2025 season of The Apprentice. The Kerrykeel native,who has been a trailblazer in the beauty industry for over a decade,is ready to take on the challenge of a lifetime.
With her salon already a household name in the north-west of Ireland, Aoibheann has been quietly working on a revolutionary product for the beauty and fashion industry. Her patented utility belt, SashSó, is designed to cater to the needs of hairdressers, makeup artists, and costume designers who are always on the move. This innovation could be a game-changer for professionals in the field.
“This has been the toughest kept secret of my life,” Aoibheann shared, her excitement palpable. “For those who know me, you know how passionate I am about my work and the amazing peopel I meet along the way. I’ve developed a groundbreaking patented product SashSó which I know you will absolutely love. With a little help from Lord Sugar’s investment (did he invest? you’ll have to wait and see!), launching very soon!”
Her journey as a businesswoman began at the age of 24, when she launched her salon. Within just six months, she clinched the title of “Best Business Startup 2015.” Over the years, her dedication and talent have earned her the “Best Wedding Hair & Makeup” award four times in a row, making her the go-to stylist for brides across the region and beyond.
Aoibheann’s appearance on the show isn’t just about winning; it’s about inspiring others. “I aspired to inspire by striving to exemplify how hard work and determination can pave the way to success, particularly for women across all industries. I wish to demonstrate that they possess the power to carve their own paths and realize their dreams, all while upholding their dignity and professionalism,” she said.
Her confidence in securing Lord Sugar’s investment is grounded in her proven track record. “I believe I deserve lord Sugar’s investment as, like him, I have achieved my success through hard work and perseverance alone. This is highlighted due to my proven track record of success in one of the most lucrative industries. I can present a business model that maximises profit potential while minimising risk. I have already identified a gap in the market, secured patents, and developed prototypes; what I need now is an investor like Lord sugar to amplify the reach of my products.”
Aoibheann isn’t the only Irish contestant this season. She’ll be joined by Dublin-based animation entrepreneur Jordan Dargan, the youngest participant in the series. Together, they’ll aim to impress lord Sugar and his advisors in a series of grueling business challenges.
Mark your calendars: The Apprentice 2025 kicks off on Thursday, January 30, at 9 PM on BBC One. Will Aoibheann Walsh’s innovative spirit and entrepreneurial acumen secure her the prize? Only time will tell.
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