Intermountain Health has launched a unique public awareness campaign called “Let’s Get to the Bottom of Colon Cancer” to raise awareness regarding colorectal cancer during National Colorectal Cancer Awareness Month. The campaign involves the use of two giant inflatable colons, Colin and Collette, along with Intermountain cancer experts, who will be traveling to various hospitals, clinics, and community centers in Utah and Idaho throughout March.
The main objective of this interactive campaign is to educate the public regarding colon cancer and emphasize the importance of screenings in a fun and engaging manner. By allowing people to walk through 12-foot inflatable colons depicting different stages of colorectal cancer, the campaign aims to visually demonstrate the progression of the disease and highlight the significance of early detection.
Colon cancer is a serious health concern, with the American Cancer Society estimating that over 53,000 Americans will die from the disease in 2024, making it the second leading cause of cancer-related deaths in the United States. What’s particularly alarming is that the incidence rate of colorectal cancer is rising each year among individuals under the age of 55. This trend emphasizes the need for prevention strategies and early screenings to combat the disease effectively.
The healthcare professionals at Intermountain Health stress that individuals need to take control of their health and understand their individual risk factors for developing colon cancer. Factors such as family history, genetic disorders, and certain lifestyle choices can increase the likelihood of developing the disease. Therefore, it is crucial for everyone to be aware of these risk factors and undergo regular screenings to detect any abnormalities.
Screening for colon cancer, particularly through colonoscopy, is considered the most effective method for early detection. It allows doctors to identify and remove precancerous growths, thus preventing cancer from developing or spreading. The recommended age to start screenings for individuals with an average risk of colon cancer is 45.
The Let’s Get to the Bottom of Colon Cancer campaign aims to spread awareness and encourage individuals to prioritize their health by undergoing screenings. By addressing the importance of early detection and prevention, the campaign aims to increase the survival rate of colon cancer, which is currently at an impressive 90% when detected early.
In conclusion, Intermountain Health’s unique public awareness campaign, Let’s Get to the Bottom of Colon Cancer, highlights the significance of screenings and early detection in combating colon cancer. By leveraging interactive and visually engaging elements, the campaign aims to educate the public regarding the disease and encourage individuals to take proactive measures for their health. It is crucial for everyone, regardless of age, to be aware of their risk factors and prioritize regular screenings to ensure early detection and timely treatment. By doing so, we can work together to prevent colon cancer and save lives within our communities.
