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The purchase of essential products such as tampons and pads is an issue for many menstruating people.PHOTO : Getty Images / Mad Mother

How can we make feminine hygiene products more accessible and at the same time demystify menstrual poverty? That’s the idea behind the “Tampon Tuesday drive” initiative, an annual drive in which many Windsor-area high schools participate. Élise Brunot of the Quebec Action Network for Women’s Health (RQASF) thinks that the issue of menstruation is much more normalized and loosened up among younger generations.

« We really have to take the subject seriously (…) accessibility to hygiene products is a right for gender equality, for the health and for the dignity of all menstruating people. »

— A quote from

Élise Brunot, project manager for the Le Fil Rouge campaign, RQASF