Customer suggestions such as “a lot of disposable plastic emissions” and “Is there a cool-toned skin/large-capacity version?”
Companies actively converge… Emphasis on consumer management “from enhancing reliability and satisfaction to securing loyal customers”
The beauty industry is listening to customers’ small complaints and requests.
This is because, in order for a company to achieve sustainable growth in a rapidly changing environment, it is important to know customers well and to reflect their needs quickly and effectively in business activities.
In particular, it can reduce risks by securing a fandom (loyal customers) who are passionate regarding products and services, while improving brand image and expanding profits.
According to the industry on the 21st, the brand BioD-TD, launched by LG Household & Health Care last year, is working with Naver Viewstars (influencers) to discover hidden skin concerns of customers through big data analysis and develop products to solve them. Collaboration is in progress.
In particular, it takes care of skin troubles caused by dead skin cells, sebum, and dryness, and is expanding its product lineup from cleanser to cream and cushion suitable for use on acne-prone skin.
Amorepacific paid attention to the opinions of consumers that ‘Super Collagen Essence Biotin’ of the inner beauty brand Vital Beauty is burdensome due to the high amount of disposable plastics, and released a 10-day supply in one container. An easy-to-remove label was also used to facilitate separation and discharge following consumption of the product.
Aekyung Industrial also released two types of hot water, ‘Long Lasting Tip Concealer’, porcelain (No.
Red Blemish Clear Soothing Active Essence.ⓒDr.GDoctor G of Gowoon Sesang Cosmetics also introduced a tube-type product of the best-selling item, ‘Red Blemish Clear Soothing Cream’.
At the request of consumers, Red Blemish’s unique moisture soothing effect and spreadability were maintained, while the usability and portability were further improved, such as a narrow entrance and easy volume control with a light weight.
A large-capacity version of ‘Red Blemish Clear Soothing Active Essence’, an irritation soothing solution for sensitive skin, was also released.
The price remains the same, but the capacity has been increased 2.6 times from 30ml to 80ml. A hygienic and easy-to-use pump-type inlet enhances convenience, and a metal-free pump without a metal spring is applied to the package to enable recycling without separate discharge.
In order to improve the difficulty of using products for visually impaired customers, Dr. G marked the product types in Braille on all product containers, and applied Korean Braille as well as English Braille for global consumers.
An official from Dr. G explained, “In the future, we plan to apply Braille not only to product packaging boxes but also to product containers.”
The reason the beauty industry focuses on customer evaluations (reviews) and voices for improvement is to form positive relationships through products and services that meet customer needs.
You can think regarding products and services from the customer’s point of view and get various ideas.
Through this, trust and high satisfaction can be drawn, and sales can be increased by securing loyal customers for products and brands.
An official from the beauty industry said, “It is an era where consumer-oriented management that listens to customers’ opinions and reflects them in products and services is essential.
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