Lester Toledo received the Polaris award for finest electoral marketing campaign advisor

Lester Toledo received the Polaris award for finest electoral marketing campaign advisor
  • The lawyer and chief of Voluntad Standard in exile acquired recognition within the Finest Subject Marketing campaign Director class for his work as an advisor in several elections, together with that of Nayib Bukele in El Salvador

Venezuelan lawyer and activist Lester Toledo was acknowledged on June 21 in London, England, with the Polaris Award for his work as a political advisor. Particularly, he received within the class of Finest Subject Marketing campaign Director for his efficiency advising electoral campaigns in several Latin American nations.

“It’s an honor for me and my crew to obtain this Polaris award. I wish to thank the complete Polaris group, Kapital Media, the sponsors and the jury that selected me as one of the best in area campaigns. This award is feasible because of the devoted work of many individuals who’ve been collaborating with me in additional than 10 nations lately,” he declared following receiving the award, based on a press launch from his crew.

Toledo was chosen by a jury of greater than 25 advertising and political science specialists from around the globe.

The Polaris Awards are awards organized by the publishing firm Kapital Media Group, and since 2017 they’ve been awarded in London. On its web site, the group states that its function is to acknowledge probably the most distinguished consultants from around the globe within the public sector and the sector of political communication. “The awards search to focus on one of the best use of communication strategies and applied sciences in electoral campaigns, public affairs and the protection of points around the globe,” he says.

Rising

Photograph: Lester Toledo Press.

Lester Toledo is a local of Maracaibo, Zulia state, and is 41 years outdated. He started in politics as a pacesetter on the College of Zulia (LUZ), being a part of the era of the coed motion that opposed the federal government of Hugo Chávez and which included different leaders comparable to Freddy Guevara, David Smolansky or Yon Goicoechea. Together with them, he joined the political occasion Voluntad Standard (VP), of Leopoldo López.

In his youth Toledo was a part of completely different tasks comparable to Voto Joven or the Free Era motion. In 2008 she represented Venezuela within the Democratic Leaders of Latin America diploma course, in america; and on the XXXVIII Common Meeting of Youth and Democratic Values ​​of the Group of American States (OAS).

In 2012 he was elected deputy within the Legislative Council of the state of Zulia (CLEZ), from the place he promoted an investigation in opposition to Governor Francisco Arias Cárdenas for corruption and embezzlement of funds. He was additionally marketing campaign supervisor of the Democratic Unity Roundtable (MUD) in Zulia throughout Henrique Capriles’ presidential marketing campaign of 2012 and 2013, in addition to a political advisor at VP.

Lately he has stood out as a advisor in areas comparable to marketing campaign administration, territorial group and electoral management. He has suggested political campaigns in several nations, probably the most notable being that of President Nayib Bukele and his Nuevas Concepts occasion in El Salvador. In reality, Toledo devoted his award to the controversial president, with whom he has labored since his first presidential candidacy in 2018.

From exile

Lester Toledo received the Polaris award for finest electoral marketing campaign advisor
Photograph: courtesy

As a lawyer, Toledo was a part of the authorized groups of his occasion colleagues when he started his persecution by the federal government of Nicolás Maduro. He was a protection legal professional for the previous mayor of San Cristóbal (Táchira) Daniel Ceballos, in addition to for Leopoldo López himself. In parallel, Toledo additionally suffered harassment and raids on his workplace, recognized as one of many planners of the 2014 citizen protests generally known as La Salida.

Lastly, in 2016, the then director of the Bolivarian Nationwide Intelligence Service (Sebin), Gustavo González López, printed a sequence of movies during which he accused them of being concerned in alleged terrorist actions. Though the Inter-American Courtroom of Human Rights (IACHR) granted him precautionary measures, that didn’t forestall him from being a sufferer of persecution and raids within the following months, till on August 31, the Minister of the Inside, Justice and Peace, Néstor Reverol, introduced a arrest warrant in opposition to him.

Toledo remained in hiding for a number of months, till he went into exile in america, the place he at the moment resides. From there he has continued to collaborate with Voluntad Standard, collaborating within the inside authorities of Juan Guaidó as coordinator of the Help and Freedom Venezuela coalition in 2019.

“I wish to dedicate this award to the Venezuelan diaspora. To thousands and thousands of Venezuelans who needed to go away their nation and, like me, reinvent themselves to have the ability to transfer ahead. To all of you. To those that needed to go away all the things behind. To these of us who needed to separate ourselves from our dad and mom, kids, siblings, those that have suffered a lot. All this effort will likely be price it and I inform you: prepare, quickly we are going to shine once more in our personal nation. In a free and democratic Venezuela,” Toledo famous in his speech.

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2024-06-22 01:01:41

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