2023-05-11 22:27:00
Aya Nakamura, snubbed for the major trophies at the Victoires de la Musique, was crowned Thursday evening in Paris artist of the year during the first Flames ceremony, dedicated to rap and its currents. The title of male artist of the year went to Gazo.
This representative of the drill, dark current of rap from Chicago, also won the Spotify album of the year, the musical platform being a partner of the ceremony, which took place at the Théâtre du Châtelet.
Dinos, with ‘Hiver à Paris’, an album tinged with melancholy, receives the prize for rap album of the year. ‘As we are in front of the whole industry [musicale]I want to say that we have to be more united, ”dropped the microphone who had become the first rapper to sing at the Césars, the high mass of French cinema, at the start of the year.
Tiakola, a 23-year-old rapper from the Paris region, won the prize for new pop album of the year (‘Mélo’), as well as the Flame for the r’n’b song (‘Atasanté’ , in collaboration with Hamza) and that of the Afro-inspired track (‘Soza’).
Odds of Victories
The Flames therefore began to repair the odds of the Victories, who never knew how to deal with rap, yet present in France for 40 years. Aya Nakamura, the most heard French-speaking singer in the world, only won a minor trophy for the most streamed female artist. This time, at the age of 28, she collects a statuette at her height.
Les Flammes looked at the present of rap/r’n’b’/new pop, its future, but also paid tribute to its past. The Rat Luciano, a figure of Marseille rap, thus received the ‘Eternal Flame’, awarded to pioneers.
A scent of a big meeting floated in the air for this premiere: streets around the Châtelet closed to traffic by the police and a parade of celebrities on the red carpet.
The oldest recognized the rappers Stomy Bugsy and Passi (Sector Ä) or the ex-footballer Lilian Thuram (1998 world champion). The youngest gave voice to Hamza or Kerchak (with his balaclava, a trend in rap, since he later sang a duet on stage with Ziak, also hooded).
Fally Ipupa, star of the new Congolese pop, and the artist who is now called Christine and the Queens also came. One to receive an honorary prize and play on stage, the other to present a distinction.
Fary hits the mark
Fary, a stand-up star, provided the opening show, gently mocking rappers who scratch the French language: ‘Gazo, he can make erasures in the oral’.
This new ceremony, ‘is what was missing: rap, r’n’b and new pop dominate music charts, festival lineups, inspire pop culture like rock did before, but go unrewarded at their fair value”, explains to AFP Tom Brunet, co-founder of YARD.
This communication and events media/agency is at the initiative of Les Flammes with Booska-P, a media stamped ‘popular cultures’. Not to mention Smile, a consulting agency.
The rap/r’n’b/new pop ticket dominates the top 10 best-selling albums in France, since in 2022 Clara Luciani (10th) was the only artist from variety.
Enough to validate the creation of the Flames, broadcast live on Booska-P’s YouTube channel, on the 6play platform, on Twitch and delayed on W9.
Comedian and actress Fadily Camara, mistress of ceremonies, knew how to give rhythm to an evening, during which the awards paraded more quickly than at the Victoires de la Musique.
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