Leroy Merlin: how the brand took on another dimension under the impetus of the Mulliez

2023-09-06 17:29:21

In his youth, Gérard Mulliez once imagined selling individual houses, which he would never do – this is one of his eternal regrets. His commercial flair, on the other hand, suggested that he take an interest in Leroy Merlin in 1978, when the specialized supermarkets exploded in France. The rapprochement with Castorama in 1969 had gone badly and the founder of Auchan met…
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