2023-10-17 16:00:09
Published on October 17, 2023 at 6:00 p.m. Modified on October 17, 2023 at 8:44 p.m.
No, Leonardo DiCaprio will not be yet another known ambassador for a Swiss watch brand. “He’s a business partner,” says Nicolas Freudiger, co-founder and director of ID Genève. And in fact, like Roger Federer and the Zurich shoes On, the famous American actor will do more than wear a recycled steel watch from the young company. Her family office (his investment company) will commit an undisclosed amount to the start-up, created in 2020 in the City of Calvin, which intends to apply the principles of the circular economy to watchmaking.
Announced Tuesday, the investment of the man who played Jack Dawson in the 1997 film Titanic is part of a fundraising of 2 million francs, three quarters of which was carried out in the form of a convertible loan. With the exception of the Swiss Alternative Bank, which is participating in the remaining tranche in the form of a non-dilutive loan, the other protagonists in the operation prefer to remain discreet.
Interested in this item?
Don’t miss any of our content published daily – subscribe now from 9.- CHF for the first month to access all our articles, files, and analyses.
Until October 22, up to 25% off our subscriptions.
CHECK OFFERS Good reasons to subscribe to Le Temps: Consult all the unlimited content on the site and the mobile application Access the paper edition in digital version before 7 a.m. Benefit from exclusive privileges reserved for subscribers Access the archives
Already a subscriber? To log in
1697586038
#Genèves #circular #watches #seduce #Leonardo #DiCaprio
