LEGO has the brand’s Pop-up Store at CCXP2

2023-12-01 12:09:31

LEGO, one of the most loved brands in the world, will have its Pop-up Store at CCXP23

Participating for the second consecutive year in CCXP, the largest POP culture event in the world, LEGO® will bring unmissable news to its Pop-up Store for visitors and fans of the brand.

“We are happy to be present once more at the biggest event in the sector, where we know that the LEGO® experience will make a difference, reinforcing our purpose of being ever closer to consumers. ”, highlights Paulo Viana, Head of LEGO® operations at MCassab Toys.

The Event takes place from November 29th to December 3rd at São Paulo Expo

The Pop-up Store at CCXP23 has the brand’s updated look. Visitors will certainly find a lot of fun, interaction and an incredible experience similar to that found in LEGO® stores throughout Brazil and the world, with exclusive releases displayed in an environment that stimulates creativity and imagination. In the store it will also be possible to find “Pick & Build”, a modality where the consumer chooses the pieces to fill cups with two size options, a craze among LEGO lovers. And the news doesn’t end there, it will be possible to take advantage of exclusive promotions, play with the famous LEGO blocks in a space created especially for the event and even record the moment with an “Instagramavel” scenario that includes a Hulk built with LEGO elements.

Anyone who thinks that LEGO is just for children is wrong. Increasingly present in people’s lives, LEGO products have also won over the adult audience. Juliano Marconi, responsible for Marketing the LEGO operation at MCassab Toys, highlights: “There are items aimed at adults who already represent half of the LEGO public, finding in the beloved blocks a way to break out of their routine with a relaxing activity and, at the same time, stimulating and challenging.”

Check out LEGO at CCXP, until now it was still possible to find tickets for the event.

SERVICE

Pop-up Store LEGO® na CCXP23

Dates: November 29th to December 3rd
Location: São Paulo Expo (Rodovia dos Imigrantes, km 1.5, Água Funda, São Paulo – SP)

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