Understanding Cookies: How Websites Personalize Your Experience
Cookies are small text files that websites often store on your browser when you visit them. Think of them as little digital notes that help websites remember you and your preferences. While they don’t usually contain information that can directly identify you, they can enhance your online experience by providing a more personalized touch.
Many websites use cookies for essential functions, like keeping track of items in your shopping cart or remembering your login details. These cookies, known as “functionality cookies,” are often necessary for a website to work as you’d expect.
We believe in your right to control your privacy, which is why you can often choose not to allow certain types of cookies. To learn more, check the section on “managing cookie preferences” on a specific website. Keep in mind that blocking some cookies might affect how a website functions and the services it can offer.
Always on
Site Functionality Cookies
Funcionality cookies play a crucial role in ensuring a smooth and personalized browsing experience. These cookies help websites remember your preferences, such as language selection, login information, or the contents of your shopping cart, making your interaction with the site more convenient and efficient.
Performance, Analytics and Research
Performance, analytics, and research cookies are used to collect data about how people use websites. This information helps website owners see how often users visit their site, which pages they view, and which features are most popular.
The insights gained from analyzing this data allow websites to improve their overall performance, optimize content, and deliver a better user experience.
Social Media
Some cookies are placed on your browser by social media platforms like Facebook, Twitter or Instagram. These cookies allow you to easily share content from a website with friends on your social networks.
They can also track your browsing activity across different websites, helping social media platforms bring you more targeted advertising.
Advertising and Remarketing
Cookies also play a key role in online advertising.
“Advertising cookies” are used to track your browsing activity and display ads that are relevant to your interests.
For example, if you’ve recently been researching hiking gear, you might see ads for outdoor equipment while browsing other websites.
