Samsung Electronics Chairman Lee Jae-yong is returning home through the Gimpo Airport Business Aviation Center on the afternoon of the 7th after completing his business trip to the Paris Olympics. [사진출처 = 뉴스1]
Samsung Electronics Chairman Lee Jae-yong, who returned to Korea on the 7th after a two-week business trip to Paris, France, said, “I felt good because our athletes did well at the Olympics.”
The chairman made these remarks during a meeting with reporters at the Seoul Gimpo Business Aviation Center (SGBAC) in Gangseo-gu, Seoul on the afternoon of the same day.
This is the first time the chairman has visited an Olympic site in 12 years since the 2012 London Olympics.
The chairman also added, “It was rewarding because the marketing of the Galaxy Z Flip 6 selfie also went well,” regarding the Olympic marketing that created a lot of buzz at the 2024 Paris Olympics that featured artificial intelligence (AI).
news/cms/202408/07/news-p.v1.20240807.dd39694dfd474668979289adf8405dba_R.jpg" data-width="2835" data-height="2043"/> Enlarge the photo Samsung Electronics Chairman Lee Jae-yong, who returned to Korea on the afternoon of the 7th after completing a business trip to Europe, including attending the Paris Olympics, is answering reporters’ questions at the Seoul Gimpo Business Aviation Center (SGBAC) in Gangseo-gu, Seoul. [사진출처 = 연합뉴스]
The International Olympic Committee (IOC) selects one top company in each field and grants it exclusive marketing rights, and Samsung Electronics is the only domestic company to do so.
Samsung Electronics signed a TOP contract with the IOC in 1997 and has been an official sponsor in the wireless communications field since the 1998 Nagano Winter Olympics.
Samsung Electronics previously distributed the Galaxy Z Flip 6 Olympic Edition to approximately 17,000 participating athletes before the opening of the Paris Olympics.
In particular, Samsung Electronics received a great response by operating the ‘Victory Selfie’ program, where athletes who participated in the medal ceremony took pictures of their glorious moments using the ‘Galaxy Z Flip 6 Olympic Edition’.
Until now, all personal belongings, including mobile phones, have been banned from Olympic award ceremonies. Only official Olympic media has been allowed to film the podium from a distance.
![On the 27th of last month (local time), gold medalists Yani Chang and Yiwen Chen (both from China), silver medalists Sarah Bacon and Kassidy Cook (both from the United States), and bronze medalists Yasmin Harper and Scarlett Mew Jensen (from the United Kingdom) took a victory selfie with the Galaxy Z Flip6 Olympic Edition during the award ceremony for the women's synchronized 3m springboard diving event at the Aquatics Centre in Paris, France. [사진출처 = 삼성전자]](https://pimg.mk.co.kr/news/cms/202408/07/news-p.v1.20240807.70fd1fb3cf5e40c98d4d59da3b78dada_P1.jpg)
news/cms/202408/07/news-p.v1.20240807.70fd1fb3cf5e40c98d4d59da3b78dada_R.jpg" data-width="658" data-height="421"/> Enlarge the photo On the 27th of last month (local time), gold medalists Yani Chang and Yiwen Chen (both from China), silver medalists Sarah Bacon and Kassidy Cook (both from the United States), and bronze medalists Yasmin Harper and Scarlett Mew Jensen (from the United Kingdom) took a victory selfie with the Galaxy Z Flip6 Olympic Edition during the award ceremony for the women’s synchronized 3m springboard diving event at the Aquatics Centre in Paris, France. [사진출처 = 삼성전자]
However, at the 2024 Paris Olympics, Samsung Electronics will be operating the ‘Victory Selfie Program’ for the first time in the Olympics, allowing athletes to vividly capture the excitement of victory.
Regarding the series of meetings he had with global political and sports figures, as well as major business partners during his trip, the chairman avoided making specific comments, saying, “I met with many people, and it is difficult to give you detailed information.”
Then, he left the meeting with a smile, saying, “I have to show the results of my business trip to Paris.”
Earlier, Chairman Lee attended a luncheon for global business leaders held at the Elysee Palace in Paris at the invitation of President Macron, where he exchanged opinions with business leaders from various countries on global economic prospects, future technology trends, and organizational culture innovation.
At the time, about 40 global business leaders attended the luncheon, including Tesla CEO Elon Musk, Coca-Cola CEO James Quincey, YouTube CEO Neil Mohan, Eli Lilly CEO Dave Riggs, and LVMH Chairman Bernard Arnault.
In addition, the chairman held a series of meetings with global business leaders leading the semiconductor, IT, and automobile industries, including former ASML CEO Peter Wennink, and discussed important business issues and cooperation plans.
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![Samsung Electronics Chairman Lee Jae-yong is returning home through the Gimpo Airport Business Aviation Center on the afternoon of the 7th after completing his business trip to the Paris Olympics. [사진출처 = 뉴스1]](https://pimg.mk.co.kr/news/cms/202408/07/news-p.v1.20240807.57520f7bc1e5436db5f3022d4480c4b3_P1.png)
news/cms/202408/07/news-p.v1.20240807.57520f7bc1e5436db5f3022d4480c4b3_R.png" data-width="1280" data-height="849"/> Enlarge the photo Samsung Electronics Chairman Lee Jae-yong is returning home through the Gimpo Airport Business Aviation Center on the afternoon of the 7th after completing his business trip to the Paris Olympics. [사진출처 = 뉴스1]
Samsung Electronics Chairman Lee Jae-yong returned to South Korea on the 7th after a two-week business trip to Paris, France, expressing his satisfaction with the performance of the athletes at the Olympics.
He made these comments during a meeting with reporters at the Seoul Gimpo Business Aviation Center (SGBAC) in Gangseo-gu, Seoul, in the afternoon of the same day.
This visit marked the first time the chairman has attended an Olympic venue in 12 years since the 2012 London Olympics.
He also mentioned, “It was gratifying as the marketing campaign for the Galaxy Z Flip 6 selfie was very successful,” referring to the Olympic marketing that generated significant buzz at the 2024 Paris Olympics, which prominently featured artificial intelligence (AI).
news/cms/202408/07/news-p.v1.20240807.dd39694dfd474668979289adf8405dba_R.jpg" data-width="2835" data-height="2043"/> Enlarge the photo Samsung Electronics Chairman Lee Jae-yong, who returned to Korea on the afternoon of the 7th after completing a business trip to Europe, including attending the Paris Olympics, is answering reporters’ questions at the Seoul Gimpo Business Aviation Center (SGBAC) in Gangseo-gu, Seoul. [사진출처 = 연합뉴스]
The International Olympic Committee (IOC) selects one leading company in each industry and grants it exclusive marketing rights, with Samsung Electronics being the only domestic company to achieve this.
Samsung Electronics signed a TOP (The Olympic Partner) contract with the IOC in 1997 and has served as an official sponsor in the wireless communications sector since the 1998 Nagano Winter Olympics.
Prior to the opening of the Paris Olympics, Samsung Electronics distributed the Galaxy Z Flip 6 Olympic Edition to about 17,000 participating athletes.
Notably, Samsung Electronics garnered significant attention by implementing the ‘Victory Selfie’ program, allowing athletes who participated in medal ceremonies to capture photos of their celebratory moments using the ‘Galaxy Z Flip 6 Olympic Edition’.
Historically, all personal items, including mobile phones, were prohibited during Olympic award ceremonies, allowing only official Olympic media to film the podium from a distance.
news/cms/202408/07/news-p.v1.20240807.70fd1fb3cf5e40c98d4d59da3b78dada_R.jpg" data-width="658" data-height="421"/> Enlarge the photo On the 27th of last month (local time), gold medalists Yani Chang and Yiwen Chen (both from China), silver medalists Sarah Bacon and Kassidy Cook (both from the United States), and bronze medalists Yasmin Harper and Scarlett Mew Jensen (from the United Kingdom) took a victory selfie with the Galaxy Z Flip6 Olympic Edition during the award ceremony for the women’s synchronized 3m springboard diving event at the Aquatics Centre in Paris, France. [사진출처 = 삼성전자]
However, during the 2024 Paris Olympics, Samsung Electronics will introduce the ‘Victory Selfie Program’ for the first time, allowing athletes to vividly capture their victorious moments.
Regarding his series of meetings with global political and sports figures, as well as major business partners during his trip, the chairman refrained from providing specific details, stating, “I met with many individuals, and it is challenging to provide detailed information.”
He concluded the meeting with a smile, adding, “I need to demonstrate the outcomes of my business trip to Paris.”
Earlier, Chairman Lee was present at a luncheon for global business leaders hosted at the Elysee Palace in Paris, where he engaged in discussions with leaders from various countries about global economic outlooks, future technology trends, and innovations in organizational culture, following an invitation from President Macron.
Approximately 40 global business leaders attended the luncheon, including Tesla CEO Elon Musk, Coca-Cola CEO James Quincey, YouTube CEO Neil Mohan, Eli Lilly CEO Dave Riggs, and LVMH Chairman Bernard Arnault.
Additionally, the chairman held discussions with leading global business figures in the semiconductor, IT, and automobile sectors, including former ASML CEO Peter Wennink, to address significant business challenges and cooperation strategies.
Samsung’s Impact at the 2024 Paris Olympics: A Milestone for Marketing and Technology
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Samsung Electronics Chairman Lee Jae-yong returns home after a successful business trip to the Paris Olympics. [Photo: News1]
Samsung Electronics Chairman Lee Jae-yong returned to Korea on August 7, 2024, after completing a two-week business trip to Paris, where he expressed pride in the achievements of South Korean athletes at the Olympics. Speaking with reporters at the Seoul Gimpo Business Aviation Center (SGBAC), he mentioned, “I felt good because our athletes did well at the Olympics.” This trip marked the chairman’s first visit to an Olympic site in 12 years since the London Olympics in 2012.
Successful Marketing Initiatives
One of the significant highlights of Lee’s visit was the successful marketing campaign surrounding Samsung’s Galaxy Z Flip 6 smartphone. He noted, “It was rewarding because the marketing of the Galaxy Z Flip 6 selfie also went well,” referring to the buzz generated by the device during the 2024 Paris Olympics, which emphasized artificial intelligence (AI) features.
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Chairman Lee Jae-yong addressing the media at the Seoul Gimpo Business Aviation Center following his Paris trip. [Photo: Yonhap News]
Exclusive Marketing Rights
Samsung Electronics holds exclusive marketing rights in the wireless communications sector, as it has been an official sponsor since signing a TOP contract with the International Olympic Committee (IOC) in 1997. The company has consistently innovated its marketing approaches, particularly during major sporting events.
- Samsung’s Olympic Partnership: Samsung has been involved with the Olympics since the 1998 Nagano Winter Olympics.
- Galaxy Z Flip 6 Distribution: Samsung provided approximately 17,000 Olympic athletes with the Galaxy Z Flip 6 Olympic Edition prior to the event.
- Victory Selfie Program: This initiative allowed athletes to take selfies during medal ceremonies, embracing a more personal touch in sports marketing.
The “Victory Selfie” Program
One of the standout marketing initiatives at the 2024 Paris Olympics was the “Victory Selfie” program, which Samsung launched for the first time during these Olympic Games. This program permitted athletes to take photos using their Galaxy Z Flip 6 devices during the medal ceremony, capturing moments that have traditionally been off-limits due to restrictions on personal belongings.
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Gold and silver medalists taking victory selfies using the Galaxy Z Flip 6 Olympic Edition. [Photo: Samsung Electronics]
During award ceremonies, athletes—including gold medalists Yani Chang and Yiwen Chen, as well as silver medalists Sarah Bacon and Kassidy Cook—took selfies with their medals, showcasing their accomplishments to the world through social media. This significant shift allows athletes to vividly capture and share their moments of glory, enhancing audience engagement and interaction.
Benefits of the “Victory Selfie” Program
- Increased Engagement: Athletes sharing personal moments can drive substantial online engagement and publicity for Samsung.
- Brand Visibility: Samsung’s participation in Olympic marketing elevates its brand visibility globally.
- Modern Approach: Combines technology and sports, appealing to a younger audience who values connectivity and shareability.
Networking Opportunities
During his visit, Chairman Lee also attended a high-profile luncheon hosted by French President Emmanuel Macron at the Elysee Palace, where he met with over 40 global business leaders, including Tesla CEO Elon Musk and YouTube CEO Neil Mohan. These discussions centered around key topics such as global economic forecasts, advancements in technology, and innovative organizational cultures.
Important Meetings and Collaborations
Lee held multiple bilateral meetings with leaders from the semiconductor, IT, and automotive sectors, addressing crucial collaborative opportunities and industry challenges. Among the attendees was former ASML CEO Peter Wennink, emphasizing Samsung’s commitment to fostering global partnerships in technology.
Conclusion
The 2024 Paris Olympics served not just as a platform for athletic excellence but as a poignant event for Samsung Electronics to showcase its commitment to innovative marketing and technology advancement. Through initiatives like the “Victory Selfie” program and significant networking efforts, Samsung is well-positioned to maintain its competitive edge and embrace the future of marketing in sports.
