2023-11-03 14:25:51
Sports Chosun = Reporter Lee Jeong-hyuk
Photo source = Lee Hyori’s personal account
‘Lee Hyori, you’re not dead~!’
Photo source = Lee Hyori’s personal account
Hyori Lee caused a sensation in ‘Online Open Run’. No one knew that the power of the returning queen would be this much. It’s more than expected.
Photo source = Lee Hyori’s personal account
A fashion brand that featured Lee Hyori as its model unveiled its flagship new product, ‘Pump Padding’, also known as ‘Lee Hyori Padding’, on its online store at 10 am on the 26th of last month.
On the day this product was released, the online store attracted 13,000 concurrent users. As the number of users increased rapidly, the so-called ‘online open run’ phenomenon occurred, with the waiting list exceeding 800 people at one point in the followingnoon.
The craze to buy singer Lee Hyo-ri’s ‘pump padding’, which returned to commercial following 10 years, has far exceeded expectations. An official from this brand said, “For the pump padding, the number of customers who applied for product stock notifications reached thousands even before the launch,” and “Currently, the stock prepared mainly in black color is being sold out quickly.”
This fashion brand is not the only one laughing at the ‘Lee Hyori effect’.
The e-commerce platform company L is conducting an campaign with Lee Hyo-ri, and the full-length video of the advertisement attracted a lot of attention, exceeding 3 million views in just two weeks following its release. increased.
In addition, the discount event held in conjunction with Lee Hyo-ri’s advertisement increased sales by 40% from the 16th to the 22nd of last month compared to the same period last year. The brand explained that the number of app visitors and buyers also increased by double digits.
Attention is being paid to what kind of surprises Hyori Lee will bring in the future, as she is showing off her super power to the extent that her 10-year gap becomes insignificant. Reporter Lee Jeong-hyuk jjangga@sportschosun.com
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