2024-08-08 16:19:30
Disney Plus will soon no longer let you share your password with people outside your household. During an earnings call Wednesday, Disney CEO Bob Iger said the crackdown would begin “in earnest” in September, seven months after the paid sharing announcement.
The timetable for measures taken by Disney Plus Disney’s push to combat password sharing has been somewhat confusing so far. In February, Disney announced plans to roll out paid sharing and began notifying users of the change. It then rolled out paid sharing in “a few countries” in June, but provided no information on when it would reach the United States.
Paid sharing service in sight
Now, it appears that Disney is seriously considering rolling out paid sharing to more subscribers in September, though it hasn’t said how much the service will cost. Netflix, which repositioned paid sharing last year, charges an extra $7.99 per month to add another person to your account. “We haven’t had any negative reactions to the notifications [de partage payant] that have been sent and the efforts we have already made,” Mr. Iger said.
Tariff increase for the American market
In addition to the crackdown, Disney is raising prices for Disney Plus, Hulu and ESPN Plus starting in October. Iger says he’s not worried about losing subscribers because of the price hikes because the company has also added ABC News Live and personalized playlists that give it leverage on pricing.
With Disney Plus, Hulu and ESPN Plus turning a profit for the first time this quarter, Disney will likely look to maintain that profitability by raising prices and sharing the profits.
It is expected that the American giant will proceed with a similar increase in its video streaming service on the Canadian market.
1723227347
#Disney #targets #password #sharing
