Le Firme dello sport: excellence in high-level sport by the Italian Embassy in Paris

2024-08-04 18:01:51

The event was organized by the Embassy of Italy in Paris, the Italian Foreign Trade Agency (ITA) and Assosport (Italian Association of Sporting Goods Producers) on Wednesday, July 31 at the “The Firm of Sport” of the Embassy of Italy in Paris . Sportsmarketing attended this event to promote the excellence of the Italian sports industry and highlight the quality, innovation and sustainability of “Made in Italy” products.

About twenty Italian companies showcased flagship products representing the Italian sports industry, including clothing, shoes, equipment and accessories. Italian excellence is reflected in innovative products developed for high-level sports practice as well as products aimed specifically at the general public. To make the experience more complete, the exhibition route features images of Italian sporting history and a series of films celebrating the union of tradition and innovation.

Emanuela D’Alessandro, the Italian Ambassador to France, attended tonight’s event: “Italy has a long and famous tradition in sports, not only because of our victories and championships, And because of the quality and excellence of the products of our companies, the Olympic Games represent the main stage for global sports: it is a unique opportunity to showcase to the world the best products made in Italy that Italian companies not only support through their products. The performance of our athletes embodies the values ​​of excellence, passion and performance that are at the heart of the Olympic spirit »

Luigi Ferrelli, Director of the Paris Office of ICE/Italian Foreign Trade Agency, said: “Megasport events are an international showcase that tells, enhances and cultivates awareness of the excellence of Made in Italy and our Awareness of the wealth of the country. ITA is a partner of the Italian Football Federation (FIR), the Football League and Gruppo RCS Sport for many cycling events, by accompanying companies from the Italian sports industry in events such as Le Firme dello Sport. The goal is to promote an industry that is increasingly important for the huge technical and creative value of its production »

Anna Ferrino, President of Assosport, said: “We are very satisfied and proud to be present at the “Le Firme dello Sport” event together with the Italian Embassy and the Italian Trade Agency in Paris. This is a unique opportunity to tell the story of excellence in our industry and in Italian products, the result of passion, creativity, design and continuous innovation. We are confident that our commitment and quality will be appreciated and recognized in such a prestigious context. »

The 27 brands in attendance include: Arena, Boxeur des Rues, Castelli, Ciclotte, CMP, Dainese, Diadora, Ferrino, Gabel, HRX, Italveneta Didattica, Karpos, La Posturale, La Sportiva, Lotto Sport Italia, Macron, Montura, Moon Boot, Newland, Nordica, One Moreiva , Lotto Sport Italia, Macron, Montura, Moon Boot, Newland, Nordica, One Moreiva, Lotto Sport Italia, Macron, Montura, Moon Boot, Newland, Nordica, One More, Rudy Project, Santini, Sidi Sport, Snauwaert, Stamperia Alicese, Tecnica

Several Italian champions also took part in the competition on Wednesday evening, July 31, during the first week of the Paris 2024 Olympic Games at the Italian Embassy in Paris:

Paolo Bettini2004 Olympic Road Cycling Champion (Athens), Dorothea WellerMultiple Olympic medalist in biathlon 2014 (Sochi), Giovanni Lombardi1992 Olympic champion in points competition (Barcelona), Gerindo Bodin1988 Olympic Marathon Champion (Seoul), Manuela DisentaMultiple Olympic cross-country skiing medalist in 1992 (Albertville), 1994 (Lillehammer), Daniel Bennatiformer road cyclist and coach of the Italian National Road Cycling Team, David Kassania former road cyclist with 12 Giro d’Italia, 9 Tour de France and 9 World Championships, Consuelo Mango Festivalvolleyball champion, Rachel Sangiulianovolleyball champion, represented the national team 106 times, Lorenzo Bernardivolleyball champion, and played 306 times for the national team.

Photo: Pure Moment, Alberto Monti and Charlene Yves

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