The LBBW has been emblazoned on the jerseys of VfB Stuttgart‘s youth teams since the beginning of August. Now it has been confirmed: from the 2025/2026 season, VfB’s Bundesliga team will also be wearing the same logo on the pitch.
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A few weeks ago, LBBW and VfB announced that the bank would be the main youth partner, supporting the team in the 3rd division and all teams in the club’s youth performance center. Since the current season, it has been the club’s exclusive banking partner. Both sides have agreed not to disclose the financial details of the cooperation.
“We are proud to be the main sponsor and strong partner of VfB Stuttgart in the future and to be present on the Bundesliga team’s chest ring from next season,” says LBBW CEO Rainer Neske“LBBW has always taken on social responsibility, whether here in our home region or in our national and international activities. This is deeply rooted in our DNA as Germany’s largest state bank. Banks have always connected the economy, regions and people – that is also what our new partnership is about. We take responsibility for the region and its medium-sized businesses, and VfB is one of them. And we want to show that our bank is the right partner for growing as a company and pursuing international ambitions.”
Also Alexander WehrleCEO of VfB Stuttgart, is delighted: “LBBW and VfB share a long and successful history of cooperation. We are all the more pleased that, following their return to our partner family at the start of the season, we can now announce the next, groundbreaking step together and that LBBW will be fully involved with VfB Stuttgart as the main and jersey sponsor from summer 2025. Together, as a driving force for the economy and society, we want to achieve great things in many areas in Stuttgart, our region and beyond and generate added value for people. With this strong partnership, we are setting another milestone in our global brand alliance – from the region, for the region, of which we are very proud.”
Rouven KasperBoard Member for Marketing and Sales at VfB Stuttgart, adds: “We are delighted to be taking our newly reactivated partnership and, with it, our partner family to a new level from the 2025/2026 season and would like to thank LBBW for the trust it has placed in VfB Stuttgart. From the first conversation, the parallels between our value system, the performance-oriented corporate culture and the ambition to enter international markets with strong roots in the region were palpable. LBBW is therefore the perfect partner for the further development of the path we have chosen and we are delighted to be able to announce this so early. I am convinced that with this strong partnership we will bring a lot of joy and real added value to the entire economic region as well as our fans.”
Performance and ambition unite the two partners
“Strong bank. Strong team.” This is the claim of the club and Germany’s largest state bank, which underpins the broad foundation of this cooperation. It will be reflected in various marketing activities at the start of the upcoming 2025/2026 Bundesliga season. The largest sponsorship in the history of LBBW also represents the company’s strategy: growth and relevance for the best medium-sized universal bank. It links these goals with its commitment to VfB: The nationwide brand awareness is to be increased as well as the international presence.
Beginning of a long-term partnership
The partnership between LBBW and VfB marks the beginning of a long-term collaboration: The contract as the main sponsor of the Bundesliga team runs for three seasons from the start of the 2025/2026 season. In addition to its presence on the unmistakable chest band of the VfB jerseys, LBBW will also be present on the LED boards and other digital surfaces of the MHP Arena. The sponsorship also includes various partner offers. For example, BW-Bank, a subsidiary of LBBW with savings bank functions in Stuttgart, is planning to introduce a debit card in the look of the club. It is aimed at new and existing customers alike and creates an emotional connection between the two partners that can be experienced in everyday life. Whether it is the raffle of stadium tickets and fan articles or meet & greet events with the players – numerous benefits for VfB fans are already planned and will be presented when the Girocard is introduced.
LBBW and BW-Bank have traditionally been deeply connected to the region and the regional economy. Since their foundation more than 200 years ago, the Landesbank and its subsidiary have taken on social responsibility in a variety of ways. They not only support sport, but also promote numerous projects in the areas of the environment, art and education with their independent foundation.
What impact will LBBW’s sponsorship have on VfB Stuttgart’s brand visibility in Bundesliga?
LBBW to Become Main Sponsor of VfB Stuttgart’s Bundesliga Team
In a significant development, Landesbank Baden-Württemberg (LBBW) has been announced as the main sponsor of VfB Stuttgart’s Bundesliga team, starting from the 2025/2026 season. This partnership marks a major milestone in the history of both LBBW and VfB Stuttgart, as they embark on a long-term collaboration to promote the region and contribute to the economy.
Background
LBBW has been supporting VfB Stuttgart’s youth teams since the beginning of August, displaying its logo on the team’s jerseys [1[1[1[1[1[1[1[1]. The bank has been the club’s exclusive banking partner since the current season, with both parties agreeing not to disclose the financial details of the cooperation.
Reactions from Key Stakeholders
LBBW CEO Rainer Neske expressed pride in becoming the main sponsor and strong partner of VfB Stuttgart, stating that the bank takes social responsibility in its home region and beyond. Neske emphasized that LBBW’s commitment to VfB is a reflection of its DNA as Germany’s largest state bank, aiming to connect the economy, regions, and people [1[1[1[1[1[1[1[1].
Alexander Wehrle, CEO of VfB Stuttgart, welcomed LBBW as a long-term partner, highlighting the shared history of cooperation between the two entities. Wehrle stressed that the partnership will generate added value for the region, economy, and fans, solidifying VfB’s global brand alliance [1[1[1[1[1[1[1[1].
Rouven Kasper, Board Member for Marketing and Sales at VfB Stuttgart, echoed the sentiments, emphasizing the parallels between the two partners’ value systems, performance-oriented corporate cultures, and ambition to enter international markets with strong regional roots [1[1[1[1[1[1[1[1].
Performance and Ambition Unite the Two Partners
The partnership is built on the foundation of “Strong bank. Strong team,” reflecting LBBW’s strategy for growth and relevance as the best medium-sized universal bank. The partnership aims to increase nationwide brand awareness and international presence, benefiting both LBBW and VfB Stuttgart [1[1[1[1[1[1[1[1].
Long-Term Partnership and Brand Activation
The contract as the main sponsor of the Bundesliga team runs for three seasons, starting from the 2025/2026 season. LBBW’s logo will feature prominently on the VfB jerseys, LED boards, and other digital surfaces of the MHP Arena. The partnership also includes various partner offers, such as the introduction of a debit card by BW-Bank, a subsidiary of LBBW, featuring the club’s design [1[1[1[1[1[1[1[1].
Conclusion
The LBBW-VfB Stuttgart partnership marks a significant step forward for both entities, solidifying their commitment to each other and the region. As they embark on this long-term collaboration, they aim to drive economic growth, generate added value, and bring joy to fans and the economic region as a whole.
References:
[1] LBBW to become main sponsor of VfB Stuttgart first team <https://www.vfb.de/en/vfb/latest/news/club/2024
Here’s a question that fits the context provided in your title about the partnership between LBBW and VfB Stuttgart:
The LBBW has been emblazoned on the jerseys of VfB Stuttgart’s youth teams since the beginning of August. Now it has been confirmed: from the 2025/2026 season, VfB’s Bundesliga team will also be wearing the same logo on the pitch.
This significant partnership was initially announced a few weeks ago, where LBBW became the main youth partner of VfB Stuttgart, supporting the team in the 3rd division and all teams in the club’s youth performance center[[[1]]. Since the current season, LBBW has also been the club’s exclusive banking partner, with both sides agreeing not to disclose the financial details of the cooperation.
LBBW CEO Rainer Neske expressed his pride in becoming the main sponsor and strong partner of VfB Stuttgart, stating that “LBBW has always taken on social responsibility, whether here in our home region or in our national and international activities. This is deeply rooted in our DNA as Germany’s largest state bank.” [[2]]
Alexander Wehrle, CEO of VfB Stuttgart, shared similar sentiments, highlighting the long and successful history of cooperation between LBBW and VfB. He emphasized that “Together, as a driving force for the economy and society, we want to achieve great things in many areas in Stuttgart, our region and beyond and generate added value for people.” [[3]]
Rouven Kasper, Board Member for Marketing and Sales at VfB Stuttgart, added that the partnership will bring about significant benefits, including increased brand visibility and added value for fans and the entire economic region.
What impact will LBBW’s sponsorship have on VfB Stuttgart’s brand visibility in Bundesliga?
The partnership is expected to have a significant impact on VfB Stuttgart’s brand visibility in the Bundesliga. With LBBW becoming the main and jersey sponsor from the 2025/2026 season, the club’s national and international presence is likely to increase. The partnership will also be reflected in various marketing activities at the start of the upcoming season, further solidifying the bond between the two partners.
The “Strong bank. Strong team” claim, which underpins the cooperation, represents the shared values of performance and ambition between LBBW and VfB Stuttgart. This partnership is expected to bring about a new era of growth and relevance for both parties,