New York, March 4, 2023 (Archyde.com) /PRNewswire/ – do you have lay’s Messi wants to know!
The icon debuts with new commercial and limited edition Lay’s packaging – alongside former teammate Thierry Henry on the “No Lay’s, No Game” platform to celebrate the brand’s UEFA Champions League partnership and remind fans that Football without lay’s is unthinkable
Lay’s makes football watching better, but imagine watching it with your friends and seven-time Ballon d’Or winner Lionel Messi! The four-time UEFA Champions League winner and FIFA World Cup 2022 winner takes the brand’s ‘No Lay’s, No Game’ platform to the next level – he stars in a new fun and exciting commercial titled ‘Messi Visits ‘ and appears on Edition Lay’s Limited chip pack to commemorate the ‘No Lay’s, No Game’ movement to celebrate the UEFA Champions League.
Featuring football greats, including Messi, the special edition bags showcase the key elements that make the UEFA Champions League one of the world’s most exciting sporting events: incredible athletes, passionate fans and a global audience. The limited edition bags showcase the dynamic energy that athletes bring to the beautiful game. They will be available in the United States, South Africa, Poland and other nations throughout the UEFA Champions League tournament through June 2023.
The TV commercial “Messi Visits” with Messi in the main role can be viewed now!
In the spot, Messi is the unexpected Alex Reed at a UEFA Champions League party when he shows up unannounced, but the celebration turns to concern when the sporting legend asks, “Where’s the lay’s?” Look at how supporters and a furry friend respond to the legend’s quest for his favorite salty snack.
Emotions are humorously amplified by a hilarious record of original music, aptly titled “No Lay’s, No Game” – a parody of Eric Howard Carmen’s power ballad “All By Myself.”
“When you are well prepared, you have more chances to do your best. The same goes for all fans who enjoy watching football, meeting their friends and sharing Lay’s. The new commercial from Lay’s conveys this with humor. A game day is never complete without Lay’s! No lay’s, no game,” said Lionel Messi.
Commenting on the ‘No Lay’s No Game’ platform with the brand new ‘Messi Visits’ content and limited edition packaging, PepsiCo’s Vice President of Marketing, Global Food Brands Ciara Dilley added: ‘It’s unthinkable to watch football without Lay’s and it’s unthinkable to leave Messi out of the ‘greatest of all time’ conversation. That’s why Lionel was the perfect partner for the No Lay’s No Game platform and Lay’s has been in his team for many years. He is an icon of the sport and with Messi’s help, the ‘No Lay’s No Game’ movement will unite fans through the simple act of sharing lay’s.”
“Messi Visits” is the latest stop on the brand’s “No Lay’s, No Game” journey this football season. The exciting platform honors almost a decade of partnership between the world’s most popular chip brand and the UEFA Champions League. The campaign kicked off on February 21st with a short film entitled ‘Thierry Visits’ starring football legend Thierry Henry. Henry and Messi were team-mates in the FC Barcelona team that was crowned 2009 UEFA Champions League winners.
Throughout the remainder of the 2022-2023 Men’s and Women’s UEFA Champions League tournaments, fans should look out for more exciting and unexpected moments from the No Lay’s, No Game platform, including: more Superstar surprises, immersive digital content and pitches around the world. You never know who might come by and ask if you have Lay’s!
Together, Lay’s and Lionel Messi will celebrate the “No Lay’s, No Game” platform and prove to fans that watching Lay’s football is unthinkable. Follow Lay’s Football on Instagram for all UEFA Champions League andUEFA Women’s Champions League partnership activations and other No Lay’s, No Game news. More information regarding the tournament can be found on UEFA.com.
About Lays:
Lay’s is one of the brands of Frito-Lay North America, the $19 billion grocery division of PepsiCo, Inc. (Nasdaq: PEP), headquartered in Purchase, NY. Learn more regarding Frito-Lay on the company website and on Twitter http://www.twitter.com/fritolay. To learn more regarding Lay’s, visit www.facebook.com/lays or Twitter www.twitter.com/lays. You can also follow Lay’s on Instagram by visiting.
About PepsiCo:
PepsiCo products are enjoyed by consumers more than a billion times a day in more than 200 countries and territories around the world. PepsiCo had net sales of more than $86 billion in 2022, driven by a portfolio of complementary beverages and convenience foods that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream. PepsiCo’s product portfolio includes a wide variety of enjoyable foods and beverages, including many iconic brands, each with estimated annual retail sales in excess of $1 billion.
Guiding PepsiCo is our vision to become the global leader in beverages and ready meals by winning with pep+ (PepsiCo Positive). pep+ is our end-to-end strategic transformation that puts sustainability and human capital at the core of how we create value and grow by operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visit www.pepsico.com and follow us on Twitter, Instagram, Facebook, LinkedIn @PepsiCo.
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Questions & contact:
Paul Bromley,
Global Brand Communications,
PepsiCo,
Paul.Bromley@pepsico.com; Julie Nunes,
ketchum for PepsiCo,
Julie.Nunes@Ketchum.com
