2024-11-20 09:41:00
• What inspired you to combine the study of marketing and social psychology into your career?
I combined research because I was eager to gain a deeper understanding of human behavior and how it affects purchasing decisions.
This blend, along with other knowledge and learning that I have been adding and continue to add, allows me to address both the emotional and rational aspects of consumers, creating more effective and humane marketing strategies.
This combination embodies a holistic approach Business and Commercein which I consider psychological needs and business practices to help companies better connect with their audiences/audiences/buyers and improve their performance.
• What are the main challenges facing oil, gas, tourism and SMEs?
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The main challenges facing the oil and gas industry, especially petrol stations (retail), are loss of profitability, operating cost pressures and consumption disruption.
In this area, I intervene by improving operational efficiency, developing strategies to mitigate fractures, developing sales plans, and implementing customer differentiation and loyalty programs.
The travel industry, on the other hand, is experiencing a shift in decision-making paradigms with a focus on more immersive and memorable experiences.
In this context, I collaborate on strategies to promote a more conscious tourism industry, previously working on expectations, developing dynamics and recommendations that create an emotional connection with customers and improve their experience.
The main challenge facing SMEs is their endogenous competitiveness, beyond the competitiveness of an increasingly volatile and changing market.
Here, my involvement is key as my strategic contribution in retail marketing allows them to sustain, grow and expand.
All in all, the ability to combine an understanding of human behavior with effective marketing strategies and how to apply these skills to improve the competitiveness and sustainability of these industries is my greatest strength, which I apply to the different projects I develop. Field. My career.
• What communication strategies do you think are most effective in connecting with and growing audiences in these industries?
The most effective communication strategies for connecting with audiences in the above industries and sectors are: transparency and authenticity, emotional narratives that resonate and create a lasting impact, personalization of each message and the use of digital media based on the target audience.
I position the company as an agent of transformation, enabling active community engagement.
I encourage the development of collaborations and alliances based on the following principles: win-winbecause I believe partnering with other organizations and companies can amplify the message and have a greater impact. Additionally, strategic alliances can open up new opportunities and enhance a company’s reputation.
• What skills or knowledge do you think are critical for professionals working in the industry you advise?
I believe the following skills and knowledge are critical:
- Adaptability and flexibility: Change is constant. Being able to adapt to new technologies, regulations and trends is critical.
- critical thinking and problem solving: Ability to analyze complex situations and find effective solutions.
- communication skills: Know how to communicate ideas and strategies clearly and effectively within and outside the organization. Active listening and empathy are keys to strengthening relationships.
- digital capabilities: Manage digital tools and emerging technologies to optimize processes and improve operational efficiency.
- Leadership and teamwork: These industries require a lot of cooperation and teamwork.
- continuing education: Stay up to date on the latest trends, innovations and changes in the industry.
- environmental awareness: Committing to protecting the environment is vital.
These skills and knowledge enable professionals to respond more efficiently, innovatively and flexibly to the challenges of their respective industries.
• What are your future career plans?
My plans for my future career focus on continuing to strengthen my knowledge and provide an increasingly comprehensive and effective approach to the industries and sectors in which I work.
I will continue to be trained on the latest trends and technologies to be able to implement innovative strategies that drive sustainable growth. In addition to participating as a speaker at industry forums and conferences, I will continue to deliver training and refresher programs in sales, marketing, leadership and management.
I will also continue to provide personalized consultation and advice to companies, helping them identify opportunities for improvement and implement practices that make them more competitive and sustainable.
Through these programmes, I hope to continue to contribute to the development and growth of the industries and SMEs in which I work, promoting an integrated approach based on a more profitable, healthy business that considers existence, embraces community and cares for the environment.
learn more:
Instagram: @lau_crespi
Contact number: 1557171283
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#Laura #Crespi #Marketing #Social #Psychology #Strategist #Serving #Industry
What are the key elements of effective communication strategies in the oil, gas, and tourism industries?
**Interview with Laura Crespi: Marketing Strategist and Social Psychologist**
**Editor:** Thank you for joining us today, Laura. To start, what inspired you to combine marketing with social psychology in your career?
**Laura Crespi:** Thank you for having me! My inspiration came from a deep desire to understand human behavior and its impact on purchasing decisions. By combining marketing with psychology, I can address both emotional and rational facets of consumer behavior. This holistic approach allows me to create more effective and humane marketing strategies, ultimately helping businesses connect better with their audiences.
**Editor:** Interesting! Speaking of industries, what are some of the biggest challenges currently facing oil, gas, tourism, and SMEs?
**Laura Crespi:** Each of these sectors faces unique hurdles. For the oil and gas industry, particularly retail petrol stations, profitability is a major concern, alongside rising operating costs and disruptions in consumption patterns. In the travel industry, there’s a shift towards immersive and memorable experiences, meaning businesses must pivot how they engage customers. For SMEs, their biggest challenge is maintaining competitiveness in an ever-changing market. I focus on strategies that enhance operational efficiency, customer loyalty, and differentiated sales plans to tackle these issues.
**Editor:** Those are significant challenges. What communication strategies do you believe are most effective for these industries?
**Laura Crespi:** Effective communication strategies include transparency and authenticity, emotional storytelling, and personalization of messages. Utilizing digital media tailored to the target audience is crucial as well. I advocate for companies to position themselves as transformative agents that foster community engagement and build alliances to amplify their message and enhance their reputation.
**Editor:** Great insights! Lastly, what skills do you think are critical for professionals in these sectors?
**Laura Crespi:** I think adaptability and flexibility are paramount, given the rapid changes in technology and regulations. Critical thinking and problem-solving skills are essential for navigating complex situations. Additionally, strong communication abilities, digital literacy, and a spirit of leadership and teamwork are vital for success in these collaborative industries.
**Editor:** Thank you, Laura, for sharing your expertise with us today! It’s clear that understanding human behavior in connection with effective marketing can drive real change in these sectors.
**Laura Crespi:** Thank you for the opportunity! I hope my insights help inspire others in the field.
