2024-11-29 19:57:00
#1 Lavanderia Express, a self-service laundry franchise, releases the details of the brand’s latest action for Black Friday 2024, which takes place on the last Friday of November (29). The initiative provides a 16% discount on the franchise fee.
In Brazil, adherence to Black Friday grows year after year. Proof of this, on average, eight out of every ten (85%) consumers intend to go shopping on that date. This is an increase of five percentage points in the number of interested parties compared to the number registered in 2023, according to data from a recent balance conducted by Mercado Livre and Mercado Pago.
Also according to the research “Panorama do Consumo Black Friday 2024”, shared by InfoMoneyseven out of ten (70%) Brazilians plan their purchases in advance, while 30% declared that they are aware of opportunities.
Raphael Marques, CEO of #1 Lavanderia Express, analyzes the current franchise market positively. “With the action planned by #1 Lavanderia Express for Black Friday 2024, the company hopes to contribute to market growth in underserved regions, where the segment is not strong.”
Franchises in the cleaning and conservation area earned more than R$1.9 billion in 2023, according to data from the Brazilian Franchising Association (ABF). In 2022, the revenue of these companies was R$1.6 billion – a growth of 13.5%.
“The company’s expectations for the promotional action are positive. With the campaign, we hope to expand the brand in Brazil and in specific regions”, adds Marques. According to information released by the company, #1 Lavanderia expects to reach 300 units in 2024. São Paulo is the Brazilian state with the largest number of franchise units, spread across 44 addresses.
Recently, the self-service laundry franchise reached the milestone of 210 units in 22 Brazilian states. The company was born in 2018, in Belém (PA), and held its most recent inauguration in the city of Barra de São Francisco (ES), in August.
According to the CEO, the company invested in publicizing the campaign to communicate the discounts through Meta tools. The action targets entrepreneurs who are already running a business or who want to start in the world of entrepreneurship.
1733086922
#Laundry #franchise #promotes #action #Black #Friday
How popular is Black Friday in Brazil?
## Laundry Franchise Hops on Black Friday bandwagon
**Interviewer:** Welcome back to the show. Today, we’re talking about Black Friday deals, particularly one that’s catching our eye: a discount on franchise fees. Joining us is Raphael Marques, CEO of #1 Lavanderia Express. Raphael, thanks for being here.
**Raphael:** It’s a pleasure to be here.
**Interviewer:** So tell us, #1 Lavanderia Express is offering 16% off franchise fees this Black Friday? Why target this specific deal?
**Raphael:** Absolutely. We’re seeing huge growth in the laundry franchise sector, and Black Friday is the perfect opportunity to entice entrepreneurs looking to jump into this market. This discount makes it more accessible for individuals to own their own #1 Lavanderia Express branch.
**Interviewer:** Interesting! We’ve seen reports indicating increasing customer participation in Black Friday every year. It seems like Brazilians are really embracing the shopping extravaganza.
**Raphael:** You’re right. Black Friday is more than just a day; it’s a cultural phenomenon in Brazil now. A recent survey by Mercado Livre and Mercado Pago showed that 85% of Brazilians planned to shop this Black Friday, a significant jump from last year.
**Interviewer:** It’s clear that people are eager for deals. What can potential franchisees expect from joining the #1 Lavanderia Express family?
**Raphael:** We offer a proven business model, comprehensive training, and ongoing support to help our franchisees succeed. This Black Friday deal is just the first step towards a successful partnership.
**Interviewer:** Fantastic! Thank you so much for sharing this information with us. We wish you all the best with your Black Friday promotion.
