2024-11-29 19:57:00
#1 Lavanderia Express, a self-service laundry franchise, releases the details of the brand’s latest action for Black Friday 2024, which takes place on the last Friday of November (29). The initiative provides a 16% discount on the franchise fee.
In Brazil, adherence to Black Friday grows year after year. Proof of this, on average, eight out of every ten (85%) consumers intend to go shopping on that date. This is an increase of five percentage points in the number of interested parties compared to the number registered in 2023, according to data from a recent balance conducted by Mercado Livre and Mercado Pago.
Also according to the research “Panorama do Consumo Black Friday 2024”, shared by InfoMoneyseven out of ten (70%) Brazilians plan their purchases in advance, while 30% declared that they are aware of opportunities.
Raphael Marques, CEO of #1 Lavanderia Express, analyzes the current franchise market positively. “With the action planned by #1 Lavanderia Express for Black Friday 2024, the company hopes to contribute to market growth in underserved regions, where the segment is not strong.”
Franchises in the cleaning and conservation area earned more than R$1.9 billion in 2023, according to data from the Brazilian Franchising Association (ABF). In 2022, the revenue of these companies was R$1.6 billion – a growth of 13.5%.
“The company’s expectations for the promotional action are positive. With the campaign, we hope to expand the brand in Brazil and in specific regions”, adds Marques. According to information released by the company, #1 Lavanderia expects to reach 300 units in 2024. São Paulo is the Brazilian state with the largest number of franchise units, spread across 44 addresses.
Recently, the self-service laundry franchise reached the milestone of 210 units in 22 Brazilian states. The company was born in 2018, in Belém (PA), and held its most recent inauguration in the city of Barra de São Francisco (ES), in August.
According to the CEO, the company invested in publicizing the campaign to communicate the discounts through Meta tools. The action targets entrepreneurs who are already running a business or who want to start in the world of entrepreneurship.
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What percentage of Brazilians plan to shop during Black Friday according to Mercado Livre and Mercado Pago?
## Black Friday Fever Hits Brazil: Laundry Franchise Offers Big Discount
**Interviewer:** Welcome back to the show. Joining us today is [Guest Name], an avid shopper and self-proclaimed “Black Friday expert.” Thanks for coming.
**Guest:** Thanks for having me!
**Interviewer:** So, Black Friday is just around the corner, and we’re seeing some interesting deals popping up. One that caught our attention is from #1 Lavanderia Express, a laundry franchise offering a 16% discount on franchise fees! What are your thoughts on this promotion?
**Guest:** That’s a pretty appealing offer, especially for anyone looking to get into the laundry business. Black Friday is definitely a great time to capitalize on deals like this.
**Interviewer:** Absolutely. And it seems Brazilians are ready to shop. Did you see the recent report from Mercado Livre and Mercado Pago?
**Guest:** Oh, yeah! It said 85% of Brazilians plan to shop during Black Friday this year! That’s a huge number and shows just how popular the event has become in Brazil.
**Interviewer:** It’s incredible! The report also mentioned that 70% of Brazilians plan their Black Friday purchases in advance. Would you say that’s a smart move?
**Guest:** Definitely! Black Friday can be overwhelming with all the deals and limited-time offers. Planning ahead helps you stay focused and avoid impulse buys.
**Interviewer:** Well said! Any advice for our viewers who want to make the most of Black Friday this year?
**Guest:** Do your research, make a list, and set a budget. And don’t forget to compare prices! Happy shopping!
**Interviewer:** Thank you so much for those insights, [Guest Name]. We appreciate you sharing your Black Friday wisdom with us.
