2024-11-29 19:57:00
#1 Lavanderia Express, a self-service laundry franchise, releases the details of the brand’s latest action for Black Friday 2024, which takes place on the last Friday of November (29). The initiative provides a 16% discount on the franchise fee.
In Brazil, adherence to Black Friday grows year after year. Proof of this, on average, eight out of every ten (85%) consumers intend to go shopping on that date. This is an increase of five percentage points in the number of interested parties compared to the number registered in 2023, according to data from a recent balance conducted by Mercado Livre and Mercado Pago.
Also according to the research “Panorama do Consumo Black Friday 2024”, shared by InfoMoneyseven out of ten (70%) Brazilians plan their purchases in advance, while 30% declared that they are aware of opportunities.
Raphael Marques, CEO of #1 Lavanderia Express, analyzes the current franchise market positively. “With the action planned by #1 Lavanderia Express for Black Friday 2024, the company hopes to contribute to market growth in underserved regions, where the segment is not strong.”
Franchises in the cleaning and conservation area earned more than R$1.9 billion in 2023, according to data from the Brazilian Franchising Association (ABF). In 2022, the revenue of these companies was R$1.6 billion – a growth of 13.5%.
“The company’s expectations for the promotional action are positive. With the campaign, we hope to expand the brand in Brazil and in specific regions”, adds Marques. According to information released by the company, #1 Lavanderia expects to reach 300 units in 2024. São Paulo is the Brazilian state with the largest number of franchise units, spread across 44 addresses.
Recently, the self-service laundry franchise reached the milestone of 210 units in 22 Brazilian states. The company was born in 2018, in Belém (PA), and held its most recent inauguration in the city of Barra de São Francisco (ES), in August.
According to the CEO, the company invested in publicizing the campaign to communicate the discounts through Meta tools. The action targets entrepreneurs who are already running a business or who want to start in the world of entrepreneurship.
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What is the percentage of consumers in Brazil planning to shop on Black Friday this year according to Mercado Livre and Mercado Pago?
## Black Friday Buzz: Laundry Franchise Jumps on the Discount Train
**[Interviewer]:** Welcome back to the program. Today we’re talking Black Friday deals and we have Raphael Marques, CEO of #1 Lavanderia Express, here to talk about their unique offer. Raphael, thanks for joining us.
**[Raphael Marques]:** Thanks for having me.
**[Interviewer]:** So, tell us, what’s #1 Lavanderia Express doing for Black Friday this year?
**[Raphael Marques]:** We’re excited to be offering a 16% discount on our franchise fee for anyone who signs up on Black Friday. We see it as a great opportunity to help expand our brand and give aspiring entrepreneurs a chance to get in on the ground floor.
**[Interviewer]:** That’s a significant discount. And it seems like Black Friday is getting bigger and bigger every year in Brazil.
**[Raphael Marques]:** Absolutely. The numbers are staggering. According to recent data from Mercado Livre and Mercado Pago, 85% of consumers in Brazil plan to shop on Black Friday this year. That’s up from 80% just last year.
**[Interviewer]:** Wow, that’s a huge jump. What do you think is driving this increase?
**[Raphael Marques]:** Well, I think a lot of it comes down to awareness and anticipation. More and more people are starting to plan their purchases in advance, and retailers are really getting into the spirit of things with early deals and promotions.
**[Interviewer]:** It seems like a win-win for everyone involved.
**[Raphael Marques]:** Definitely. It’s a great way for consumers to save money and for businesses to boost sales.
**[Interviewer]:** Well, thanks for giving us a glimpse into the world of Black Friday, Raphael. And best of luck with your franchise sale.
**[Raphael Marques]:** Thanks for having me.
