Futaba Tsushinsha Co., Ltd. (hereinafter referred to as Futaba Tsushinsha / Headquarters: Chuo-ku, Tokyo; Representative Director: Konishi Satoshi) has published the Japanese, Korean, and Chinese versions of “Beauty Industry Trends for the First Half of 2024” announced by LAUNHMETRICS, a company that provides a marketing platform for the fashion, lifestyle, and beauty industries.
Analyzing the beauty industry in 2024 with UK CEW
The beauty industry in 2024 is a hotbed of competition, with new challengers emerging every day and independent brands striving for new heights. To survive in this fierce competition, brands are pushing the boundaries of innovation and seeking bold and unconventional strategies to attract and engage consumers.
LAUNCHMETRICS has partnered with Cosmetic Executive Women (CEW)*, a UK beauty industry association, to analyze the beauty industry trends for 2024 using the latest data from LAUNCHMETRICS and compile it into a report. The report identifies the power players leading the beauty industry and analyzes game-changing strategies for beauty brands to stay at the forefront of the times. In addition, it explores success stories through a series of case studies and reveals the underlying trends that are driving the industry’s phenomenal growth.
*A beauty industry membership organization established in the United States in 1954. Currently, it has 10,500 members worldwide, connecting all sectors of the beauty industry through its members. CEW UK was established in the UK in 1992. It promotes activities as a professional organization to drive the dynamic growth of the UK beauty industry.
Report Highlights
Overview of beauty market by segment for the first half of FY2024
The MIV®* of the entire beauty market in the first half of 2024 grew by +12% compared to the same period last year, with the premium brand segment showing the greatest growth. This confirms that while the MIV®* of the entire beauty market is growing steadily, competition among premium brands is intensifying and brand marketing budgets are increasing the most.
Looking at the results by region, the US market has the highest MIV®*, with the second-placed China being about twice as strong. In addition, when the voice (source) is broken down by attributes, influencers play a key role, accounting for more than half of the total MIV®*. As for channels, while Instagram still dominates the beauty category, the growing importance of TikTok highlights the growing influence of short video content itself.
*Media Impact Value®（MIV®）：
LAUNCHMETRICS is a registered trademark of LAUNCHMETRICS in the U.S. and EU. Our proprietary machine learning algorithms allow brands to assign a monetary value to every post, interaction and story, measuring impact across voice, channels and geographies. With over 15 years of experience working with fashion, lifestyle and beauty companies, we tune our algorithms to account for industry-specific quantitative and qualitative attributes, allowing you to benchmark print, online and social using a single metric.
The full report includes benchmarks for the top 20 brands as well as topics such as:
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MIV® Overall Brand Ranking for the First Half of 2024
Regional performance and channel benchmarks
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Ranking of celebrity brands, K-Beauty and C-Beauty brands
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Brand Case Studies
（DIOR、Charlotte Tilbury、PAT McGRATH LABS、MAYBELLINE） -
Topics to watch in the first half of 2024
Read the full report here:
For further information please contact:
Futaba Tsushinsha Co., Ltd. (Person in charge) Shibasaki and Tanabe
Mail: sales@launchmetrics.jp Tel: 03-3281-0051
About LAUNCHMETRICS
LAUNCHMETRICS is the industry’s first AI-powered brand performance cloud, providing over 1,700 companies with the software, data and insights they need to turn strategy into execution. With over 10 years of expertise, we help them launch campaigns, grow reach, measure ROI, benchmark brand performance and more.
Our AI-driven, proprietary Media Impact Value®* algorithms enable measurement of impact in today’s globalized world, enabling fast, targeted decision-making with a focus on profitability, accountability and efficiency. With tools for sample management, event management, PR monitoring, brand performance and voice analysis, LAUNCHMETRICS Brand Performance Cloud enables brands to build successful marketing strategies in one place.
Founded in New York and headquartered in Paris, LAUNCHMETRICS has over 450 employees in 12 locations worldwide, provides support in five languages, and is a trusted provider to brands such as Tiffany & Co., Vogue, KCD, Shiseido, The North Face, and Levi’s, as well as partners such as IMG, Council of Fashion Designers of America, Italian Fashion Council, and Fédération de la Haute Couture & Mode.
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*Media Impact Value® is a registered trademark of LAUNCHMETRICS in the U.S. and EU.
[About Futaba Tsushinsha Co., Ltd.]
A group company of World Mode Holdings, this advertising company was founded in 1948. It has deep knowledge and experience, particularly in advertising marketing for fashion and luxury goods. It has had strengths in magazine advertising for many years, but in recent years has also been actively implementing digital initiatives. Since 2016, it has signed an exclusive sales agency contract with LAUNCHMETRICS in Japan, selling and supporting the “Brand Performance Cloud,” which provides comprehensive support for marketing and PR activities.
About World Mode Holdings, Inc. (WMH)
A group that specializes in the fashion and beauty industry and offers a variety of solutions such as human resources, digital marketing, and store agency services. With seven domestic business companies (iDA, BRUSH, AIAD, AIAD LAB, For Ambition, VISUAL MERCHANDISING STUDIO, and Futaba Tsushinsha) and five overseas bases (Singapore, Australia, Taiwan, Vietnam, and Malaysia), the group provides highly effective solutions tailored to the challenges faced by its customers through the synergy of each of these highly specialized companies.
