2023-09-23 16:30:00
Maintaining the traditional delay in (re)launching its streaming services here in Brazil, Warner Bros Discovery postponed the launch of Max — streaming service that was launched in the United States to bring together the HBO Max and Discovery+ catalogs — for next year. Previously, the platform was expected to debut here this semester.
The news regarding the postponement came from the CEOChief executive officeror executive director.”>1 the Warner, JB Perrette, during the annual Los Angeles Entertainment and Technology Conference. According to him, the arrival of the service in Latin America was postponed until the first quarter of 2024, a decision that was taken to ensure that the launch here takes place appropriately.
Even with the delay in launching outside the USA — the Max debuted there in May this year — Latin Americans will still be the first to receive the service outside of Uncle Sam’s land. According to C21MediaHowever, it is not known whether the launch schedule on other continents will also be impacted by the postponement here.
The decision to launch Max first in Latin America is probably because Discovery+ is not present in any other country on the continent other than Brazil — a contrast with Europe, where the service is available in countries such as Portugal, the United Kingdom , France and Spain.
The launch of Max in Brazil will come amid Warner’s preparation to invest heavily in original productions here. In addition to the continuation of the film “God’s city” In series format, the service will also focus on soap operas — the original story “Beleza Fatal” and the remake of “Dona Beija” are already scheduled.
via Canaltech
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