Launch action of the Galaxy S23 5G line has demand 50% higher than the Galaxy S22 5G in Latin America

In two weeks, sales have already surpassed the same period last year with the S22 5G line. In addition, 59% of Latino consumers who bought a device from the line opted for the Galaxy S23 Ultra 5G

Purely illustrative image

Sales of the Galaxy S23 5G line¹ exceed those of the Galaxy S22 5G by more than 50%, considering the period from February 1st to February 13th, in all of Latin America. For the first time, Brazil was part of the brand’s global launch, with a special launch action that runs until March 5th.

Advance orders for the Galaxy S22 5G line, in 2022, had already been a great success in the first week they started to be sold – the numbers more than doubled in relation to the Galaxy S21 line smartphones. This year, the results were even greater, with the S23 Ultra 5G model being preferred by 59% of Latin consumers who bought a Galaxy.

“The great momentum we are witnessing shows the excitement of customers for products that go further and give them the freedom to express themselves creatively,” said TM Roh, President and Head of Mobile eXperience Business, Samsung Electronics. “This year’s numbers reflect our customers’ strong confidence in our brand, and demonstrate how our commitment to innovative innovation and sustainability continues to resonate with consumers.”

Led by the Galaxy S23 Ultra 5G with its new 200MP Adaptive Pixel sensor, the evolution of Nightography² for selfies and the iconic built-in S Pen³the Galaxy S23 5G lineup – which also includes the Galaxy S23+ 5G¹ e o Galaxy S23 5G¹ – represents a new era of Samsung’s ultimate premium smartphone experience. The Galaxy S23 5G lineup features epic cameras that give people more freedom to explore their creativity. It also features the fastest Snapdragon available today thanks to the Snapdragon® 8 Gen 2 for Galaxy platform, and a striking design that advances the company’s sustainability commitments with more components made using recycled materials than on any other Samsung Galaxy smartphone.⁴.

South Korea 3D billboard global campaign

Globally, Samsung is also launching a global 3D billboard campaign to celebrate the launch of the Galaxy S23 5G lineup. The campaign highlights the design of the new devices inspired by the planet, with striking visuals. Starting first in Seoul, South Korea, the campaign will also roll out to other global cities around the world in the coming weeks.

Special launch action in Brazil

The Galaxy S23 Ultra 5G, Galaxy S23+ 5G, and Galaxy S23 5G are available from carriers and retailers, both in-store and online, in four matte shades⁵ inspired by nature: black, green, cream and violet. In addition, smartphones can be purchased in unique and exclusive colors online at Samsung’s website. The Galaxy S23 Ultra 5G is available in Graphite, Lime, Blue and Red, while the Galaxy S23 5G and S23+ 5G feature two online exclusive colors: Graphite and Lime.

Who buys a Galaxy S23 5G 128GB⁶ will receive an upgrade to the 256GB Galaxy S23 5G model and a Galaxy Buds2. Anyone who buys a 256GB Galaxy S23+ 5G will receive⁶ an upgrade to the 512GB Galaxy S23+ 5G model and a Galaxy Buds2 Pro. The action is valid from February 1st to March 5th, 2023.

To receive Buds2, after purchasing your Galaxy S23 5G, simply redeem it on the Samsung For You website (from February 8 to March 24, 2023.

The launch bundle is also valid for the Galaxy S23 Ultra 5G. That is, whoever buys a 256GB Galaxy S23 Ultra 5G will receive⁶ an upgrade to the 512GB Galaxy S23 Ultra 5G model and a Galaxy Buds2 Pro. The action is valid from February 1st to March 5th, 2023.

To participate, just make the redemption on the Samsung For You website (from February 8 to March 24, 2023.

Those who buy from the Samsung Online Store in the period from February 1st to March 5th, 2023, win⁷ Samsung Care+ insurance, with one year of complete protection – with two occurrences for accidental breakage and one occurrence of aggravated theft or theft. Plan coverage does not cover simple theft.

In addition, with the Samsung Itaú card you can pay your Galaxy S23 5G smartphone in up to 24 interest-free installments, and with the Samsung Plus Plan activated, you even earn 10% cashback on the amount paid. This action is valid from February 1st to 19th.

For more information on the Galaxy S23 5G lineup, please visit: and

¹ Enabled for 5G technology. Actual speed may vary depending on country, carrier and user environment. Check with your operator for availability and details. Download and streaming speeds may vary depending on content provider, server connection and other factors. The plug adapter comes with Galaxy S23 5G line smartphones in the box.

² May vary depending on shooting conditions, including multiple subjects, low light conditions, out of focus, or moving subjects.

³ AS Pen is only compatible with Galaxy S23 Ultra. Not available for Galaxy S23+ 5G and Galaxy S23 5G.

⁴ The Snapdragon® 8 Gen 2 Mobile Platform for Galaxy is optimized for Samsung and exclusive to the launch of the Galaxy S23 line. The claim of the world’s fastest Snapdragon is true as of February 1, 2023.

⁵ Color availability may vary by country and carriers.

⁶ Promotion valid from 01.02.2023 to 05.03.2022. To redeem the wireless headset, it is essential to redeem it on the website www.samsungparavoce.com.br within the period from 02.08.2023 to 03.24.2023. Check the color availability of the gifts and more information on the website www.samsungparavoce.com.br.

⁷ SAMSUNG ELECTRONICA DA AMAZÔNIA LTDA. under CNPJ: 00.280.273/0001-37, www.samsung.com.br under the headquarters at Av. dos Oitis, nº 1.460, Distrito Industrial, Manaus/AM, 69.007-002, is the Insurance representative of Assurant Seguradora SA and is authorized to sell Insurance for Electronic Devices, line 0171 – Miscellaneous Risks. SUSEP Process: No. 15414.902134/2013-03. Restrictions apply. Consult the General Insurance Conditions before contracting it. Product registration is automatic and does not represent approval or recommendation by Susep. This insurance is guaranteed by Assurant Seguradora SA, under CNPJ 03.823.704/0001-52, headquartered at Alameda Rio Negro, 585, 3rd floor, Bloco C, Alphaville, Barueri-SP, CEP: 06454-000, www.assurant .com.br, Susep Registration 0214-3. It is prohibited to condition a discount on the price of the good to the purchase of insurance. The sale of insurance is supervised by SUSEP: www.gov.br/susep.