PARIS, April 3 (Benin News) –
FC Barcelona president Joan Laporta says the sponsorship deal with Spotify, which will see the music platform’s name appear on the Barcelona team’s jersey and next to the Camp Nou name on the stadium, is “the best in the history” of the club, and he believes that it is “a solution” to the “very delicate economic situation” that the board of directors found in taking the reins of the club.
“We have entered into a strategic alliance with Spotify, the most popular music platform in the world. It will feature on the front of the first team shirt, both men’s and women’s, for four seasons. It will also feature on the training shirt for three seasons. He will also be associated with our stadium for the next 12 years. It’s the best sponsorship deal in Barca’s history,” he told the extraordinary assembly of compromised members.
During the same, the agreement with Spotify as the new main sponsor of the Catalan club, with which the board of directors aims to “bail out the economy” of the club after finding upon his arrival “a very delicate financial situation”, after the mandate of the board of Josep Maria Bartomeu.
“The 2020-21 season we had to approve the worst accounts in the club’s history, with 481 million losses, a debt of 1.35 billion and zero operating cash flow. Everything was leading us to accounting bankruptcy. But the members did not elect us to mourn, but to find solutions, and the agreement with Spotify is part of the solution,” explained Mr Laporta.
However, the president did not give financial details of the deal, which is reserved for confidentiality. “Due to a confidentiality clause, which applies to Spotify’s commercial policy in all its global agreements, we cannot give exact figures, but we can say that this is the best strategic proposal. , from an economic and corporate point of view, that FC Barcelona has ever received,” he said.
He also assured that Spotify shared “values and a philosophy” with the entity. “Collaborating with Spotify is also in line with the club’s strategic objective to proactively seek partners who share the values and philosophy that define its brand. Spotify understood from the start who we are and how we project ourselves,” he said.
“In this line of commitment to our identity, I announce that Spotify will soon launch its app in Catalan, which is the official language of the club and of Catalonia, a gesture for which we are grateful and which confirms that Barça have made the good choice with his new travel companion,” he said.