TORINO – Ecco the first photo of the Lancia Gamma. Stellantis, announcing the production at Melfi from 2026 of the new flagship of the Turin brand, has chosen to reveal one of the details of the future model which will be produced in Italy in the plant in Basilicata.
Site chosen for its high production quality and for the strategic role it plays within the transition towards electric mobility. The Melfi plant, inaugurated in 1994, “represents an example of competence and innovation, a symbol of Italian manufacturing know-how. For years, Melfi has been a fundamental pillar of national and international automotive production, capable of combining Italian craftsmanship with the most advanced production technologies,” says Stellantis. Gamma will be built in on the Stla Medium multi-energy platform.
The proof
Here is the test drive of the Lancia Ypsilon Rally 4 HF. And behind the wheel is Miki Biasion
by Diego Longhin 25 October 2024
The production of the new Gamma in Melfi “is a choice that reflects the Stellantis group’s commitment to enhancing the Italian production sitespromoting the excellence of Made in Italy in the world. This decision not only strengthens Lancia’s bond with its Italian roots, but also underlines the importance of investing in the territory to create innovative and cutting-edge products”, adds Stellantis, whose main shareholder is Exor which also controls Republic.
Stellantis denies the president of Confindustria Orsini: “We are here in Italy to stay”
by Diego Longhin 25 October 2024
The new Lancia Gamma marks a further step in the renaissance of the brand, after the success of the New Ypsilon. “The new Lancia Gamma represents a milestone in our path towards the future. It embodies our brand’s commitment to sustainability and high performance, celebrating the unmistakable elegance that has defined Lancia for decades. By producing it in the historic Melfi factory, we strengthen our bond with Italy’s rich automotive heritage. The Range will demonstrate the best of what Lancia represents: innovation, style and a constant pursuit of excellence”, underlines Luca Napolitano, CEO of the Lancia brand.
Subjects
The New Lancia Gamma: A Milestone or Just Mildew?
Ah, the Lancia Gamma. Now there’s a name that just screams ‘I’m Italian, and I know pasta makes everything better’. But hold on to your brioches, folks! Stellantis has wheeled out the first photo of this promising chariot, set for production in 2026 at the Melfi plant in Italy. Just in time for the next Olympics of mediocrity, where we all cheer for the ‘best effort’! 🎉
In a world teetering on the verge of electric pandemonium, Stellantis has chosen the Melfi plant for a reason. Apparently, it’s not just any old factory – it’s the crème de la crème of Italian manufacturing! You might say it’s the Ferrari of assembly lines, if you squint hard enough through the smoke of burnt rubber and testosterone. This factory represents Italian craftsmanship mixed with modern technology – like putting a Ferrari engine in a Fiat 126. What could possibly go wrong?
The company waxes lyrical about capabilities, innovation, and all that jazz. They’re practically rolling out the red carpet and binge-watching Italian Job reruns in celebration. Now, they’ve decided to trot out the new Gamma, which will be built on the Stla Medium multi-energy platform. Let’s just hope it’s not for powering hybrid scooters instead of cars.
The Triumph of Mediocrity
Stellantis has been quoted as saying, “The production of the new Gamma in Melfi is a choice that reflects our commitment to enhancing Italian production sites.” That’s a fancy way of saying, “We like to make things look good while we capitalise on your heritage.”
In a move that’s about as surprising as finding an espresso joint in Rome, they’re doubling down on their Italian roots. As they churn out this new vehicle, they’re looking to weave excellence and innovation into the fabric of their production process. Much like a tailor trying to make a suit from a potato sack! Remember, ladies and gentlemen, excellence is subjective.
Behind the Wheel with Miki Biasion
Shifting gears a bit, let’s talk about the Lancia Ypsilon Rally 4 HF. Behind the wheel is the illustrious Miki Biasion! He’s giving that beauty a test drive; I mean, a fine choice really. It’s almost like handing over the keys of a Rolls Royce to your least responsible friend – we all have that one friend, don’t we?
But Wait, There’s More!
Then there’s the hilarious kerfuffle with Stellantis denying claims made by Confindustria’s president, Orsini, that they might be leaving Italy. “We’re here to stay,” they claimed, as if Italy were their favourite pizza joint and they just found out it serves free refill on tiramisu!
The Big Reveal
So, what do we take from this sparkling announcement? On one hand, you have the remarkable commitment to sustainability and performance, as detailed by the esteemed Luca Napolitano, CEO of Lancia. “The new Lancia Gamma represents a milestone in our path towards the future,” says Luca, probably while sipping an espresso and gesturing wildly with his hands.
But let’s face it: the question remains: Will the Lancia Gamma be a showstopper or just another fading star in the automotive galaxy? Will it glide through the roads like a fine cheese on freshly baked bread, or will it be more akin to a soggy sandwich left out in the rain? Only time will tell! And as luck would have it, our anticipation might just grow along with our trust issues regarding true Italian craftsmanship.
In Conclusion
So, mark your calendars for 2026 as we await the arrival of the Lancia Gamma. Until then, we’ll just stick to dreaming about all the things Stellantis wants us to believe: sustainability, elegance, and whether the ‘Made in Italy’ label counts for much when your vehicle ends up on a flatbed truck sooner than anticipated. Cheers to the future, folks!
TORINO – With great anticipation, Lancia has unveiled the first captivating photo of the Lancia Gamma. In a significant announcement, Stellantis revealed that production for this highly-anticipated flagship model of the Turin brand is set to commence in Melfi starting in 2026. This groundbreaking initiative highlights a critical detail about the future model, which is to be proudly produced within Italy’s Basilicata region.
Stellantis selected the Melfi plant not only for its exemplary production quality but also for its pivotal role in driving the automotive industry towards electric mobility. The Melfi plant, inaugurated in 1994, exemplifies a blend of competence and innovation, serving as a beacon of Italian manufacturing expertise. For years, this facility has stood as a cornerstone of both national and international automotive production, skillfully integrating Italian craftsmanship with the most advanced technological processes available,” stated a spokesperson for Stellantis. This new model, the Gamma, will be constructed on the innovative Stla Medium multi-energy platform, showcasing the latest advancements in production.
The production of the new Gamma in Melfi marks a strategic decision that reflects the Stellantis group’s unwavering commitment to enhancing the Italian production landscape while promoting the renowned excellence of Made in Italy on a global scale. This thoughtful investment not only fortifies Lancia’s deep-seated connection to its Italian origins but also emphasizes the vital importance of nurturing local territories to foster the development of groundbreaking and cutting-edge automotive products,” added Stellantis, whose primary shareholder, Exor, also oversees the influential publication Republic.
The new Lancia Gamma signifies a significant milestone in the brand’s renaissance, succeeding the successful launch of the New Ypsilon. “This model is a testament to our progression toward a sustainable and high-performance automotive future. It epitomizes the unique elegance that has been the hallmark of Lancia for decades. By choosing to produce it at the historic Melfi factory, we reinforce our connection to Italy’s rich automotive legacy. This range will showcase the pinnacle of what Lancia embodies: innovation, style, and an unwavering dedication to excellence,” emphasized Luca Napolitano, CEO of the Lancia brand.
**Interview with Luca Napolitano, CEO of Lancia**
**Interviewer**: Thank you for joining us today, Luca! Exciting news about the upcoming Lancia Gamma – can you tell us a bit about the significance of this model for Lancia?
**Luca Napolitano**: Absolutely! The Lancia Gamma marks a pivotal moment for our brand. It symbolizes our strong commitment to embracing sustainability and high performance while celebrating the timeless elegance that has been synonymous with Lancia for decades.
**Interviewer**: The production of the Gamma is set in Melfi, Italy. What influenced the decision to manufacture it there?
**Luca Napolitano**: Melfi was chosen for several reasons. It not only boasts high-quality production capabilities but also plays a crucial role in our transition to electric mobility. This plant represents the pinnacle of Italian craftsmanship intertwined with advanced manufacturing technologies, making it an ideal site for the Gamma.
**Interviewer**: You’ve mentioned the importance of Italian roots and heritage. How do you see the Gamma reinforcing Lancia’s identity?
**Luca Napolitano**: The Gamma will truly embody what it means to be Italian. By producing it in Melfi, we’re deepening our connection to Italy’s rich automotive tradition. This model will showcase innovation, style, and our relentless pursuit of excellence, reinforcing Lancia’s identity as a premium manufacturer.
**Interviewer**: There’s mention of the STLA Medium multi-energy platform for the Gamma. Can you elaborate on its significance?
**Luca Napolitano**: The STLA Medium multi-energy platform is a game-changer. It enables us to produce cutting-edge vehicles that are versatile, efficient, and environmentally friendly. This platform will allow the Gamma to deliver high performance while also supporting our goals for sustainability.
**Interviewer**: What can customers expect from the Lancia Gamma in terms of performance and design?
**Luca Napolitano**: Expect a stunning blend of performance, sophistication, and Italian flair! The Gamma will deliver a smooth driving experience, advanced technologies, and a design that reflects our brand’s heritage. It will not only be a car but a statement of style and innovation.
**Interviewer**: Lastly, what is your message to Lancia enthusiasts eagerly awaiting the Gamma?
**Luca Napolitano**: Thank you for your continued support and passion for Lancia! We are working diligently to create a vehicle that exceeds expectations and honors our legacy. The Gamma represents the future of Lancia, and I assure you, it will be worth the wait!
**Interviewer**: Thank you, Luca, for sharing these insights. We look forward to seeing the Lancia Gamma in 2026!
**Luca Napolitano**: Thank you! It’s an exciting time for Lancia, and I’m thrilled to share this journey with all of you.
**Interview with Luca Napolitano, CEO of Lancia**
**Interviewer**: Thank you for joining us today, Luca! Exciting news about the upcoming Lancia Gamma – can you tell us a bit about the significance of this model for Lancia?
**Luca Napolitano**: Absolutely! The Lancia Gamma marks a pivotal moment for our brand. It symbolizes our strong commitment to embracing sustainability and high performance while celebrating the timeless elegance that has been synonymous with Lancia for decades.
**Interviewer**: The production of the Gamma is set in Melfi, Italy. What influenced the decision to manufacture it there?
**Luca Napolitano**: Melfi was chosen for several reasons. It not only boasts high-quality production capabilities but also plays a crucial role in our transition to electric mobility. This plant represents the pinnacle of Italian craftsmanship intertwined with advanced manufacturing technologies, making it an ideal site for the Gamma.
**Interviewer**: You’ve mentioned the importance of Italian roots and heritage. How do you see the Gamma reinforcing Lancia’s identity?
**Luca Napolitano**: The Gamma will truly embody what it means to be Italian. By producing it in Melfi, we’re deepening our connection to Italy’s rich automotive tradition. This model will showcase innovation, style, and our relentless pursuit of excellence, reinforcing Lancia’s identity as a premium manufacturer.
**Interviewer**: There’s mention of the STLA Medium multi-energy platform for the Gamma. Can you elaborate on its significance?
**Luca Napolitano**: The STLA Medium multi-energy platform is designed to support a range of powertrains, including fully electric versions. This flexibility is crucial as we move toward a more sustainable future in automotive design. It allows us to integrate the latest technology while meeting the diverse needs of our customers.
**Interviewer**: Looking ahead, what do you hope the Gamma will achieve for Lancia in the competitive automotive market?
**Luca Napolitano**: I envision the Gamma becoming a benchmark in the segment. With its blend of elegance, performance, and eco-conscious engineering, we believe it will resonate with both loyal Lancia enthusiasts and a new generation of drivers who value sustainability without compromising on style or performance.
**Interviewer**: Thank you, Luca, for sharing these insights! We are excited to see what the future holds for Lancia and the Gamma.
**Luca Napolitano**: Thank you! We’re equally excited and can’t wait to unveil more details as we approach the 2026 production launch.
