Lamborghini looks at the important Thai market Ready to spread the plan to move forward in the all-electric car market by 2028 | Brand Inside

2023-08-06 08:11:30

Lamborghini is the world’s top supercars brand, characterized by its unique design. and the non-turbo V12 internal combustion engine that was installed in many cars from past to present.

But now that the automotive world is spinning with electric cars, it’s not a good idea for Lamborghini to keep spinning. because of the law And consumers are increasingly demanding electric cars.

What are the details of Lamborghini’s marketing plans following this? And how important is the ASEAN market to the company? Let’s hear it from Francesco Scadaoni, Asia-Pacific Regional Director, Lamborghini:

Electric cars are the future of Lamborghini.

Francesco Scadaoni, Asia-Pacific director of Lamborghini, told us that by 2028, Lamborghini will launch its first all-electric car. After launching the first Plug-in Hybird electric car as Revuelto in March 2023 and officially launching in Thailand at the end of July 2023.

“Marketing electric cars all comes from focusing on various emissions. Along with the current trend of electric cars, the overall car market is moving in this direction. Lamborghini decided to start with Plug-in Hybrid first and following that. Followed by all electric cars.

Initially, there are no clear details regarding what the name of Lamborghini’s all-electric cars will be. And how good the performance is, but Francesco Scadaoni confirmed that the new all-electric car will come with a 2 + 2 cabin or with large front seats. with a small pair of back seats

Delve into the Revuelto, which retains the V12 to the fullest.

If you go to the beginning of Lamborghini’s electric car market, the Revuelto will come with a plug-in hybrid engine paired with a V12 engine without compressed air. with 3 high-performance electric motors giving a maximum power of 1,015 horsepower

It is the first supercar to use a 100% carbon fiber front structure, resulting in a 10% reduction in chassis weight, a 20% reduction in the front frame, and a 40,000 Nm/° increase in strength and torsion. 25% higher than the Aventador, guaranteeing excellent performance in dynamics.

With a new hybrid powertrain that maximizes the power of the electric motor, the Revuelto offers 13 different driving modes with all-wheel drive enabled. Even using 100% electricity for zero emissions. It has a starting price of 47.49 million baht.

Francesco Scadaoni, Asia Pacific Regional Director, Lamborghini

Thailand is as important as other places in ASEAN.

If you focus on the ASEAN market, Francesco emphasizes that Thailand is one of Lamborghini’s strategic countries through outstanding sales. and differences in car decoration of each owner and the strength of the community that drives Lamborghini, which helped build the brand. and public relations for the company in another way

“Right now, the global supercars landscape is growing. Especially in Thailand, in 2022, this market is growing 40% compared to 2018. One of the reasons is that supercars are being used more in everyday life, and Lamborghini is one of the brands that made this happen.”

Lamborghini has launched the Urus, a supercars SUV, which was first launched in Thailand in 2019 and as a multi-purpose vehicle, Lamborghini gained 70% of new customers through the purchase of such cars and made other brands begin to support More important to the market for supercars that can be used in everyday life.

Lamborghini set a new sales record

Meanwhile, at the global level in the first half of 2023, the way Lamborghini made 5,341 cars 4.9% more than the same period last year, a new record for the company. And the numbers also point to the demand for supercars still around the world.

“We can’t say the global economy is bad. It’s just that it’s not growing as fast as before, but in the supercars market and the Lamborghini brand, we’re not growing any less. There is only an increase in sales Through good adaptation during the COVID-19 epidemic and having a car model that is suitable for the needs of customers.

Lamborghini plans to launch a plug-in hybrid electric car in 2023, and by 2025 all Lamborghini models will be powered by a hybrid engine, before launching its first all-electric car in 2028. It’s already booked until 2025.

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