2024-12-04 15:19:00
The majority of businesses opened in Brazil cannot survive for more than three years: 51.15% of them close their doors in this period of time. This is what a survey carried out by BigDataCorp (a company specialized in capturing, structuring, storing and distributing data) and reported by CNN Brasil.
Among the various factors that can lead a business to close is the lack of planning and correct analysis of the numbers, as Wallisson Deziderio explains. An accountant by training, he is CEO of Billion Contabilidade, a company that assists business owners in matters such as accounting, tax and personnel departments.
“The fact that many companies are at risk of closing their activities due to a lack of analysis of accounting and financial statements is a point that is often neglected, which can lead to serious consequences for the sustainability and survival of the business”, analyzes Deziderio.
He highlights the need to analyze the balance sheet, the income statement for the year (DRE, which show the performance of a business in a specific period) and other reports to identify possible financial, operational and management risks. Based on this, the company is able to make decisions considering accurate information and organize itself better.
Deziderio also mentions other indicators that should not be forgotten by anyone who has their own business. They are: current liquidity (measures the company’s ability to pay its short-term obligations), dry liquidity (similar to current liquidity, but excludes inventories) and debt ratio (measures the company’s degree of dependence on external financing to finance its operations)
“Without these indicators, managers are unable to make well-informed financial decisions, which can result in insolvency, cash flow difficulties and increased dependence on debt. Ultimately, the absence of data can significantly contribute to the closure of the business due to poor financial management”, warns Deziderio.
The term “insolvency” that the expert referred to is used to describe when the business can no longer meet its financial obligations. This is the case, for example, of a company that incurs debts so large that paying them becomes unfeasible.
“The combination of lack of financial planning, inadequate management, lack of adaptation to the market, undercapitalization, problems with cash flow, intense competition and lack of management qualifications are some of the most frequent causes of failure”, assesses the CEO of Billion Contabilidade .
For Deziderio, it is essential that entrepreneurs seek knowledge, carry out solid planning, regularly analyze financial indicators and be prepared to deal with market challenges. “This minimizes the risks of bankruptcy and increases the chances of business continuity”, he summarizes.
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What specific financial documents does Deziderio recommend businesses regularly analyze?
## Rough Waters for Brazilian Businesses: An Interview
**Interviewer:** Welcome back to the show. Today we’re diving into a concerning trend impacting Brazilian businesses. Joining us to discuss this is Wallisson Deziderio, CEO of Billion Contabilidade, an expert in helping businesses navigate the financial landscape.
Wallisson, a recent study revealed a startling statistic: over half of businesses in Brazil fail within their first three years. What are some of the key factors contributing to this problem?
**Deziderio:** That’s right, the numbers are indeed alarming. From our experience at Billion Contabilidade, one of the major culprits is a lack of robust financial planning and analysis. Many entrepreneurs are so focused on getting their business off the ground that they neglect the crucial task of understanding their financial health.
**Interviewer:** Can you elaborate on this? What specific aspects of financial analysis are often overlooked?
**Deziderio:** Think of it like sailing without a compass. Businesses need to regularly analyze key financial documents like balance sheets, income statements (DREs), and cash flow statements. This allows them to spot potential financial, operational, and management risks early on.
**Interviewer:** Makes sense. So, what advice would you give to entrepreneurs to help them avoid becoming part of this statistic?
**Deziderio:** First and foremost, don’t underestimate the power of data. Get comfortable with analyzing financial reports and understand what the numbers are telling you. Seek professional help if needed.
Second, prioritize building a solid financial foundation. This includes managing cash flow effectively, monitoring key performance indicators (KPIs), and having contingency plans in place for unexpected challenges.
**Interviewer:** Excellent points. Thank you, Wallisson, for shedding light on this important issue. Hopefully, entrepreneurs will heed this advice and navigate the turbulent waters of the Brazilian business landscape with greater success.