2023-04-30 22:00:00
The professional reference
Born from the passion of a French entrepreneur, La Sommelière was one of the pioneering brands to democratize wine conservation. By designing wine cellars capable of reproducing the conservation environment of a natural cellar, it very quickly won over professionals.
La Sommelière very early on defined what have become the 5 golden rules for an aging cellar: a precise and constant temperature, controlled humidity, the absence of vibrations, a filtration and aeration system and protection against the light. Its commitment to optimize its products according to the constraints and activities of its customers has enabled it to acquire recognized expertise in its field and to develop signature cellars. Built-in preservin, multi-position shelves designed for all bottle formats, multi-temperature and multi-zone cellars or wine cellar management applications are among the many innovations that have forged the brand’s reputation.
Professional in its infancy, its expertise is now accessible to all. It was when its creator realized that there were few owners of natural cellars that the brand took a decisive turn by sharing its know-how and expertise with all oenophiles.
From restaurant to home, La Sommelière has redesigned each of its cellars to guarantee optimal wine storage in an appropriate solution. The heritage of this professional know-how is now reflected in each product.
2022 Gold Innovation Grand Prize
To changing lifestyles, La Sommelière has been able to provide a modern, innovative and intuitive response that makes it THE benchmark brand on the wine cellar market. The brand’s expertise is undoubtedly part of its DNA, but it is its conviction and commitment to innovation that attract thousands of wine lovers today. Elegant, aesthetic and now connected, La Sommelière renews innovations and shakes up the codes of the wine cellar with one ambition, to share its love of wine.
Awarded ” Gold Innovation Grand Prize » during the Foire de Paris 2022, for its fully connected French wine cellar “ECELLAR”, able to manage a wine book remotely and to follow all the entries and exits of bottles from the cellar in real time, the brand continues to innovate to offer reliable, long-lasting and modern wine storage solutions: ” We are very proud that the jury of the Grand Prize for Innovation rewards this research and development work and this French innovation.. Innovation and attention to detail have always guided us in the design of our wine cabinets. To provide innovative solutions, the women and men of La Sommelière, who are above all wine enthusiasts, are constantly questioning the best way to meet our customers’ expectations. Passionate about wine but also for some of us fond of new technologies, we have surrounded ourselves with the best engineers and partners for this project. The result: a global innovation hailed by the Grand Prize for Innovation 2022, the 1st real connected cellar, ECELLAR. “, welcomes Didier Grychta, CEO of Groupe Frio, parent company of La Sommelière.
The human in the spotlight
With a name like “La Sommelière” the brand’s commitment to defending the rights of women in business was predictable; the brand is also pleased with the perfect parity of its teams throughout the world; composed of 100 employees, gender parity has been achieved with perfect equality (50 women & 50 men)!
Its desire to promote female success and expertise was once again brought to the fore by the choice of its new spokesperson, Léa Perret, best young wine merchant in France 2022 and co-manager of the Nicolas cellar, Lyon Jacobins. A new method for the leader of the wine cellar to strengthen its commitment so that wine is for everyone: novices, enthusiasts or experts, of all ages and genders knowing that the brand, as well as the wine merchant, have both at heart to democratize wine and its professions to all audiences.
“My title of best young wine merchant 2022 represents a real evolution of the profession, because it rewards both youth and women” declared Léa Perret, who dedicates her title to young people and women, wine lovers. “This award shows that the profession is accessible to everyone. This year, we had only three women out of eight finalist candidates. It was the very first time the final was mixed [concours meilleure caviste de France 2022]so far only men have participated.”
The brand is also taking advantage of its anniversary to reveal what lies behind its reputation with the publication of a series of employee portraits & testimonials on its website. www.lasommeliere.com, a way to highlight the commitment and passion of its talents, both men and women. To discover throughout the year 2023.
Like any birthday, the brand covers its customers with many gifts to discover and find on the site www.lasommeliere.comthroughout 2023: brand history, advice and wine selection from the best young wine merchant in France 2022 and numerous exclusive promotional offers (competition, gift cards, commercial offers, etc.).
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