La Revue des Sciences de Gestion – Number 2023/1 – N° 319 – Marketing in all its forms!

2023-04-25 22:00:00
Page 1 to 2: Philippe Naszályi – Marketing in all its forms | Page 11 to 19: Maria Mercanti-Guérin – The marketing of survivalists in the time of Covid-19: no leap forward, no return to basics… just something else | Page 21 to 30: Joël Gouteron – Commitment to a brand among young adults: should they be attached or seduced? | Page 31 to 41: Ignace Sèvèho Timothée Amidjogbé – Irrational purchasing faced with the challenges of Responsible Consumption | Page 43 to 56: Zohra Ghali-Zinoubi and Wahiba Bali Kalboussi – The effect of brand personality on consumer attachment and purchase intention | Page 57 to 58: Philippe Naszályi – Management news | Page 59 to 70: Fatma Cherif – The development of the franchisor-franchisee relationship in the context of the normative expectations of franchisees | Page 71 to 80: Moyo Nzololo – Determinants of food consumption in Brazzaville | Page 81 to 90: Yao Gafa – The role of sales force management in the customer orientation relationship and the commercial performance of IT companies in Togo | Page 91 to 93: The treatment of scientific questions.
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