2023-05-15 18:52:56
Threatened postal counters, ever more expensive mail and a race for digitization: the director of La Poste Roberto Cirillo evokes in Forum the role of universal service of the yellow giant.
While La Poste recently explained that 20% of the counters are destined to disappear, the mountain regions expressed their concerns at the beginning of May regarding a future dismantling of the Yellow Giant.
But La Poste does not neglect the peripheral regions at all, declared in Forum Roberto Cirillo, its director general. “During the 2021-2024 strategic period, we promised to maintain the network of post offices in a stable manner and we will keep this promise. We have no intention of disappearing either from outlying regions or cities, but to stay close to the population”.
Adapt to needs
How to maintain contact with the entire population, including in the most remote regions?
“There are two dimensions,” he further explained. “On the one hand, the points of contact with the population must be adapted to their needs. Young people, for example, are much more concerned with parcels, with e-commerce, than with receiving letters. Points dedicated to this activity is more interesting for them than a traditional counter”.
“On the other hand, we must make progress in investing in the La Poste network to modernize it, to introduce more technology, to ensure that it meets the expectations of the population. not just to have what we had 50 or 100 years ago, but something for the future”, develops the manager.
Digital development
The development of digital is therefore important for the yellow giant. “We have already started in the canton of Jura to support the population in this digitization”, indicates Roberto Cirillo.
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It is not a question of leaving the regions, but of using “the skills, the know-how, the resources of our employees who are in the post offices to support this digital transformation”, noted Roberto Cirillo.
It is a question of helping the population to use these tools and to accompany it on a daily basis “to ensure that this digital transition does not turn into a social fracture, but that it is an evolution of the whole of society”
La Poste must guarantee a high-quality universal service, but one that is consistent with the needs of the Switzerland of the future, concluded Roberto Cirillo.
Interview by Cynthia Gani/lan
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